Social Media Marketing Specialist

2 weeks ago

Delhi, Delhi, India Strobe Works Full time ₹ 6,00,000 per year

JOB TITLE: Social Media Marketing Specialist

LOCATION: Remote (Delhi, Mumbai, and Bangalore preferred)

Salary Bracket: INR 6L

ABOUT US

Strobe Works is an integrated creative agency that partners with leading hospitality and lifestyle brands to build standout digital presences. From compelling visuals to strategic campaigns, we help brands connect with their audiences across platforms in meaningful and aesthetic ways.

ROLE OVERVIEW

We're on the lookout for a Social Media Marketing Specialist who can blend strategy with creativity to craft and execute exceptional social media campaigns. You'll be responsible for everything from developing social media strategies to curating moodboards and managing content calendars. This role is perfect for someone who understands the nuances of digital storytelling, keeps a pulse on platform trends, and can manage both content and community seamlessly.

KEY RESPONSIBILITIES
  • Develop and execute effective social media strategies aligned with client goals and brand tone.
  • Create detailed monthly content calendars with planned posts, formats, and captions across platforms.
  • Plan and manage social media posting across Instagram, Facebook, LinkedIn, and other relevant platforms.
  • Build moodboards and creative briefs for content and photoshoots tailored for social media usage.
  • Collaborate with the design and production teams to ensure visual consistency and on-brand storytelling.
  • Analyze and report on content performance using platform analytics and insights; provide actionable recommendations.
  • Overlook day-to-day online reputation management (ORM), including guiding and reviewing the work of the ORM executive.
  • Stay updated on emerging trends, algorithm changes, and new content formats to keep brand communication fresh and engaging.
KEY SKILLS & QUALIFICATIONS
  • 3 years of experience in social media marketing, preferably in an agency or hospitality/lifestyle brand setting.
  • Strong grasp of social media platforms, content trends, and digital engagement strategies.
  • Excellent communication and copywriting skills with an eye for brand tone and voice.
  • Proficiency in tools like Meta Business Suite, Instagram Insights, LinkedIn Analytics, etc.
  • Experience in creating creative briefs or moodboards for content production.
  • Organized, proactive, and comfortable juggling multiple brands and timelines.
  • Bonus: Familiarity with basic design tools (like Canva or Adobe Suite) and understanding of paid media metrics.
WHY JOIN US?
  • Work with premium hospitality and lifestyle brands shaping their digital footprint.
  • Be part of a growing creative team where your ideas drive real impact.
  • Collaborate across strategy, design, production, and motion teams to bring content to life.
  • Enjoy a creative, fast-paced, and collaborative work culture with room to grow.

Apply now if you're ready to take social media to the next level and create work that stands out, scrolls-stopping and story-driven.

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