Social Media Marketing Specialist
2 days ago
Job Title: Social Media Marketing SpecialistLocation: New DelhiJob Type: Full-TimeExperience: 1–3 years preferred
Salary: As per industry standards
Job Summary:We are seeking a dynamic and creative Social Media Marketing Specialist to join our marketing team. The ideal candidate will be responsible for managing all social media platforms, creating engaging content, and executing paid ad campaigns on Facebook, Instagram, and Google Ads. You should be data-driven, up-to-date with current social media trends, and able to grow brand presence and drive leads/sales through strategic campaigns.
Key Responsibilities:Manage and grow company social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.)Create and schedule engaging content, including posts, stories, reels, and short videos
Plan and execute paid ad campaigns on Facebook Ads Manager and Google AdsMonitor campaign performance and optimize for ROI, CTR, and conversions
Perform A/B testing on creatives and ad copies
Analyze data and prepare weekly/monthly performance reports
Stay updated with the latest digital marketing trends and best practices
Collaborate with design and content teams to produce creative assets
Engage with online community and respond to queries/messages in a timely manner
Requirements:Proven experience as a Social Media Marketer or Digital Marketing ExecutiveHands-on experience with Facebook Business Manager and Google AdsStrong knowledge of content creation, performance tracking, and analytics
Good understanding of SEO, SEM, and online marketing strategies
Excellent written and verbal communication skills
Familiarity with tools like Canva, Hootsuite, Buffer, Google Analytics, etc.Creative thinking and problem-solving skills
Bachelor's degree in Marketing, Communications, or related field preferred
Preferred Skills (Not Mandatory):Video editing skills for reels and short-form content
Experience with e-commerce or B2C marketing
Knowledge of WhatsApp marketing, SMS campaigns, and email marketing tools
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