Social Media Marketing Specialist

2 days ago


Delhi, Delhi, India Swadeshi Ayurved Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Title: Social Media Marketing SpecialistLocation: New DelhiJob Type: Full-TimeExperience: 1–3 years preferred

Salary: As per industry standards

Job Summary:We are seeking a dynamic and creative Social Media Marketing Specialist to join our marketing team. The ideal candidate will be responsible for managing all social media platforms, creating engaging content, and executing paid ad campaigns on Facebook, Instagram, and Google Ads. You should be data-driven, up-to-date with current social media trends, and able to grow brand presence and drive leads/sales through strategic campaigns.

Key Responsibilities:Manage and grow company social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.)Create and schedule engaging content, including posts, stories, reels, and short videos

Plan and execute paid ad campaigns on Facebook Ads Manager and Google AdsMonitor campaign performance and optimize for ROI, CTR, and conversions

Perform A/B testing on creatives and ad copies

Analyze data and prepare weekly/monthly performance reports

Stay updated with the latest digital marketing trends and best practices

Collaborate with design and content teams to produce creative assets

Engage with online community and respond to queries/messages in a timely manner

Requirements:Proven experience as a Social Media Marketer or Digital Marketing ExecutiveHands-on experience with Facebook Business Manager and Google AdsStrong knowledge of content creation, performance tracking, and analytics

Good understanding of SEO, SEM, and online marketing strategies

Excellent written and verbal communication skills

Familiarity with tools like Canva, Hootsuite, Buffer, Google Analytics, etc.Creative thinking and problem-solving skills

Bachelor's degree in Marketing, Communications, or related field preferred

Preferred Skills (Not Mandatory):Video editing skills for reels and short-form content

Experience with e-commerce or B2C marketing

Knowledge of WhatsApp marketing, SMS campaigns, and email marketing tools



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