Performance Marketer

1 week ago

Perintalmanna Kerala, India Hancod Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

About Company
At Hancod, we're transforming the way businesses operate through powerful, user-focused technology solutions. Our products range from ERP software and POS systems to productivity apps, along with robust digital marketing, branding, and custom software development services. We are a passionate, fast-growing tech company focused on innovation, impact, and excellence.

Responsibilities

  • Plan, execute, and manage digital marketing campaigns across various channels, including search engines, social media, email, and mobile platforms.
  • Regularly analyze campaign performance data to identify trends, insights, and opportunities for optimization and growth.
  • Continuously test and optimize marketing tactics for better return on investment, using A/B testing, conversion rate optimization, and other analytical methods.
  • Efficiently allocate and manage the marketing budget to maximize campaign performance and achieve marketing objectives.
  • Collaborate with the content team to develop SEO strategies that increase visibility and drive traffic to our website.
  • Work closely with the product, design, and sales teams to ensure marketing strategies align with business goals and customer insights.
  • Prepare and present regular performance reports to stakeholders, offering actionable insights and recommendations for future campaigns.
  • Stay updated on the latest digital marketing trends and competitor strategies to maintain a competitive edge.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven track record of success in performance marketing, particularly in a technology or software company.
  • Expertise in digital marketing tools and platforms (e.g., Google Analytics, AdWords, Facebook Ads Manager).
  • Strong analytical skills with an ability to translate data into actionable insights.
  • Excellent communication and presentation skills.
  • Creative thinking with the ability to develop innovative marketing strategies.
  • Proficiency in SEO, content marketing, email marketing, and social media.
  • Certifications: Certifications in Google Analytics, Google Ads, Facebook Blueprint, or similar are highly desirable.

As part of the Hancod team, you'll be contributing to an environment that prioritizes innovation, quality, and collaborative success. If you're driven by performance metrics and have a passion for leveraging digital marketing to drive business growth, we'd love to welcome you aboard.

Skills: content marketing,social media marketing,communication skills,digital marketing,strategic planning,google analytics,a/b testing,creative thinking,email marketing,conversion rate optimization,creative marketer,performance marketing,google ads,seo

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