Influencer Marketing Manager

24 hours ago

Gurgaon, Haryana, India Cloutflow Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About the Role:

We are looking for an experienced and dynamic
Influencer Marketing Manager
to lead influencer-driven campaigns end-to-end. The ideal candidate will be responsible for managing client relationships, creating innovative strategies, scouting and managing influencers, and ensuring seamless campaign execution. This role requires a strong understanding of digital marketing, social media trends, and the ability to deliver measurable business impact through influencer collaborations.

Key Responsibilities:

Strategy & Planning:

  • Develop and present influencer marketing strategies tailored to client objectives and brand positioning.
  • Identify suitable influencers based on brand requirements, campaign goals, audience insights, and content style.
  • Stay updated with platform trends (Instagram, YouTube, TikTok, etc.) to design relevant and impactful campaign strategies.

Campaign Management:

  • End-to-end ownership of influencer campaigns – from planning, influencer selection, contract negotiations, execution, to performance tracking.
  • Oversee influencer briefing, content approvals, and timely campaign delivery.
  • Collaborate with internal teams (Sales, Strategy, Pricing, and Operations) for smooth campaign execution.

Client Management:

  • Act as the primary point of contact for assigned clients, ensuring clear communication and expectation management.
  • Regularly share campaign updates, reports, and insights with clients.
  • Build long-term client relationships by ensuring campaign success and retention.

Influencer Relationship Management:

  • Build and nurture strong relationships with influencers, creators, and their agencies.
  • Negotiate deliverables, timelines, and costs to ensure maximum ROI for clients.
  • Maintain an updated database of influencers across categories and platforms.

Reporting & Analytics:

  • Track campaign performance metrics (reach, engagement, conversions, ROI) and generate detailed reports.
  • Provide insights and recommendations for optimization in ongoing and future campaigns.
  • Benchmark performance against industry standards.

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