Social Media Manager

2 weeks ago

Mumbai India Remote OLIVER Agency - APAC Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role: Social Media Manager / Strategist

Location: Mumbai, India

Work timings: 7:00am to 4:00pm

About the role:

This role combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client.

What you will be doing:

Creative Thinking and Writing Skills

  • To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, digital, and can extend to ATL, BTL.
  • To understand the importance of brand & creative strategy and deliver output that is both creative and effective.
  • To understand the importance of telling stories
  • To create and repurpose content for different usages
  • Someone who can think video, content, editorial - very ideas/creative person
  • Well versed with pop culture and the pulse of Gen Z audience – focus on everyday trends and current happenings
  • Content creation and fast turnaround of ideas – being platform first

Social Media Expertise

  • Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience
  • Understanding social media insights (reach, engagement, metrics), and working with the analytics team to implement learnings

Project Management

  • To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing
  • To set tone and drive creativity, for integrated thinking on what's best for the brand.
  • To combine an authoritative voice and consumer education with comprehensive marketing integration
  • To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc.

What you need to be great in this role:

A minimum of 6yrs experience as a Copywriter at / across top-level agencies, with a strong mainline background.

  • Experience of working with international & national brands, having delivered pan-India large-scale campaigns
  • A thorough understanding of how content can play out across multiple mediums.
  • Someone who can think video, content, editorial - very ideas/creative person
  • Needs to understand the mindset of the urban Gen Z audience, their lingo and snackable content.
  • Strong understanding of trends, insights and pop culture quirks
  • Storyteller at heart and a passion to drive brands based on TG understanding and the market needs.
  • Prior experience - writing spots for television is a must.
  • An in-depth understanding of social media platforms is a must.
  • Confident and comfortable working in a fast-paced, changing client environment
  • A passionate and inspiring writer
  • Self-motivated, working with little supervision.
  • Collaborative team player, open minded and inclusive
  • Discrete about all confidential and personal information.
  • Driven, proactive, helpful, and enthusiastic team player
  • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Req ID: 14235

#LI-AS2 #LI-Remote

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