Marketing Lead

2 weeks ago

Gurgaon, Haryana, India Crack-ED Full time ₹ 9,00,000 per year

Job Title:
Marketing Lead

Location:
Gurugram, Sector 62

Experience:
2 to 4 years (preferred in branding, social media & community engagement)

CTC:
Upto 9 LPA

About Us

Crack-ED is on a mission to make Bharat employable. We design
job-linked programs

that help learners acquire industry-relevant skills and become job-ready from Day 1. By bridging the gap between education and employability, we aim to empower young professionals with not just knowledge, but confidence and clarity in their careers.

Key Responsibilities

Branding & Strategy

  • Develop and execute branding strategies to position Crack-ED as a trusted HR and upskilling partner.
  • Ensure consistent brand voice across all channels and campaigns.

Social Media Management

  • Manage end-to-end social media presence across platforms (LinkedIn, Instagram, YouTube, Facebook, Twitter, etc.).
  • Plan, create, and monitor engaging content to boost brand visibility and candidate interaction.
  • Track analytics to measure reach, engagement, and campaign success.

Community Building & Engagement

  • Build and nurture the
    candidate and alumni network
    through online and offline initiatives.
  • Design engagement activities, webinars, and campaigns to keep the community active and connected.
  • Leverage the alumni network to strengthen employer branding and drive referrals.

Content & Campaigns

  • Collaborate with internal teams to design campaigns that showcase success stories, events, and achievements.
  • Lead innovative campaigns that highlight Crack-ED's values and offerings.

Requirements

  • Proven experience in
    brand marketing, social media management, and community building
    .
  • Strong understanding of content creation, digital trends, and engagement strategies.
  • Excellent communication, storytelling, and creative skills.
  • Ability to work cross-functionally with operations, L&D, and leadership teams.
  • Data-driven mindset with knowledge of analytics tools.

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