Copy Strategy
5 days ago
RESPONSIBILITIES AND DUTIES
- Develop and execute comprehensive content strategies that support overarching marketing and business objectives.
- Collaborate with cross-functional teams to ensure content aligns with brand voice, messaging, and goals.
- Lead the creation of engaging and high-quality copy for various channels, including websites, social media, e-mail campaigns, advertisements, and more.
- Conduct thorough research and analysis to identify trends, insights, and opportunities for content optimization and improvement.
- Monitor and analyze content performance metrics to measure effectiveness and inform future strategies.
- Stay up-to-date with industry trends, best practices, and emerging technologies to continually enhance our content efforts.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Proven 4 year experience in content strategy, copywriting, and content creation, preferably in Agency. Strong portfolio showcasing a variety of content types and style
- Excellent written and verbal communication skills, with meticulous attention to detail.
- Strategic thinker with the ability to translate business goals into effective content strategies.
- Proficiency in content management systems, analytics tools, and other relevant software.
- Experience leading and mentoring a team of content creators.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
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