Digital & Social Media Marketing Specialist

2 weeks ago

Nagole Hyderabad Telangana, India FIIDUS Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Job Description:

We are looking for a Digital & Social Media Marketing Specialist to elevate our brand's online presence and drive customer engagement for our retail store and eCommerce platform. This role requires creativity, strategic thinking, and a deep understanding of digital trends to grow our audience and increase sales.

Key Responsibilities:Social Media Management:

  • Develop, execute, and manage engaging social media campaigns across platforms like Instagram, Facebook, Youtube, TikTok, Pinterest, and Twitter.
  • Create compelling content, including images, videos, and copy, that aligns with the brand's voice and aesthetic.
  • Plan and schedule posts using social media management tools.
  • Engage with the community by responding to comments, messages, and inquiries.
  • Track and analyze social media performance metrics and adjust strategies accordingly.

Digital Marketing & Advertising:

  • Implement paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms to drive traffic and conversions.
  • Optimize ad performance through A/B testing, audience segmentation, and budget allocation.
  • Monitor SEO performance and suggest improvements to boost organic visibility.
  • Collaborate with influencers and brand ambassadors to enhance brand reach.

Content Creation & Strategy:

  • Work closely with designers and photographers to produce high-quality digital assets.
  • Develop and maintain a content calendar that aligns with marketing goals, product launches, and seasonal trends.
  • Write compelling email marketing copy, website content, and blog articles to enhance customer engagement.

Analytics & Growth Strategy:

  • Analyze website traffic, social media engagement, and campaign performance using Google Analytics and platform insights.
  • Identify trends, customer behavior, and opportunities for growth.
  • Provide monthly reports with actionable insights to optimize future marketing efforts.

Qualifications & Skills:

  • 2+ years of experience in digital marketing, social media management, or eCommerce marketing.
  • Strong understanding of social media algorithms, trends, and best practices.
  • Experience with social media scheduling tools (e.g., Later, Buffer, Hootsuite).
  • Knowledge of paid advertising strategies, SEO, and email marketing.
  • Excellent writing, communication, and creative skills.
  • Ability to work independently and manage multiple campaigns simultaneously.
  • Experience in retail or fashion marketing is a plus.

This is an exciting opportunity to shape the digital presence of a growing brand and create impactful marketing strategies that drive engagement and sales. If you're passionate about digital storytelling and data-driven marketing, we'd love to hear from you

Job Type: Full-time

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