Digital Marketing Strategist

2 weeks ago

Cochin, Kerala, India ALLURE GLAM PVT LTD Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are seeking a Digital Marketing Strategist with strong expertise in driving D2C growth, brand visibility, and performance marketing. The ideal candidate will be passionate about skincare/beauty trends and skilled in blending brand storytelling with data-driven strategies to scale consumer engagement and sales.

Key Responsibilities

  • Develop and execute end-to-end digital marketing strategies across platforms (Google, Meta, Instagram, TikTok, YouTube, etc.).
  • Conduct market research to identify skincare/beauty trends, competitor activities, and consumer insights.
  • Plan and manage social media campaigns, influencer collaborations, SEO/SEM, and paid advertising.
  • Monitor and optimize campaigns using analytics tools (Google Analytics, Meta Ads Manager, etc.) to ensure maximum ROI.
  • Work closely with the content and creative team to produce engaging, on-brand content.
  • Manage email marketing, remarketing, and customer retention campaigns.
  • Oversee website performance (traffic, conversion rates, SEO rankings).
  • Track, analyze, and report on KPIs (engagement, reach, conversions, CAC, LTV).
  • Suggest and implement growth-hacking strategies for skincare product launches.

Desired Candidate Profile

  • 13 years of digital marketing experience, preferably in skincare, beauty, cosmetics, wellness, or lifestyle brands.
  • Proven experience in scaling D2C or retail skincare brands.
  • Strong understanding of digital marketing tools: Google Ads, Meta Ads Manager, SEO tools (SEMrush, Ahrefs, Moz), email automation platforms.
  • Experience in e-commerce marketing (Shopify, WooCommerce, D2C platforms).
  • Strong grasp of social media trends, consumer psychology, and influencer marketing.
  • Excellent analytical, communication, copywriting, and creative thinking skills.
  • Ability to blend brand storytelling with performance marketing.
  • Passionate about skincare, beauty, and consumer engagement.
  • Comfortable working in a fast-paced, growth-driven environment.

Preferred Certifications (not mandatory)

  • Digital Marketing Certification
  • Google Ads Certification
  • Meta Blueprint
  • HubSpot Certification

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