Field Marketing Executive

2 days ago

Coimbatore, Tamil Nadu, India Margadarsi Chit Fund Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Company Overview

Margadarsi Chit Fund Pvt Ltd., a 62-year-old company, is part of the Ramoji Rao Group, a trusted conglomerate in the Financial Services industry. Renowned for being customer-centric, Margadarsi provides diversified financial solutions across Telangana, Andhra Pradesh, Karnataka, and Tamil Nadu, operating with 122 branches and employing between 1,001 and 5,000 people. The company is headquartered in Hyderabad. For more information, visit

Job Overview

We are seeking a dynamic Field Marketing Executive for a full-time junior position based in Coimbatore, Tiruppur, Salem, Erode, Karur, Tiruchirappalli, and Madurai. The ideal candidate will have up to 3 years of work experience and play a pivotal role in driving field marketing initiatives to bolster customer acquisition and retention strategies.

Qualifications and Skills

  • Proven ability to generate leads through strategic and tactical field marketing initiatives (Mandatory skill).
  • Strong communication skills essential for engaging potential customers and conducting presentations (Mandatory skill).
  • Proficiency in canvassing and direct marketing techniques to reach diverse customer segments (Mandatory skill).
  • Experience with market research tools to gather and analyze demographic data effectively.
  • Knowledge in CRM software to manage customer relationships and interactions proficiently.
  • Familiarity with social media advertising to enhance brand visibility and engage target audiences.
  • Ability to utilize digital analytics tools for evaluating campaign performance and adapting strategies.
  • Competence in budget management to ensure optimal allocation and utilization of marketing resources.

Roles and Responsibilities

  • Identify and cultivate potential markets and leads within the assigned geography to enhance outreach and sales.
  • Design and implement targeted field marketing campaigns that align with the company's growth objectives.
  • Collaborate with the sales team to optimize lead conversion through effective communication and strategy alignment.
  • Conduct detailed market research to identify trends and opportunities to adapt marketing tactics accordingly.
  • Maintain accurate records of all customer interactions and prepare insightful reports for management analysis.
  • Engage with stakeholders, ensuring a comprehensive understanding of customer needs and preferences.
  • Monitor and analyze the performance of field marketing initiatives to ensure objectives are met or exceeded.
  • Ensure compliance with the company's policies and regulations while conducting field operations.

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