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Social Media Executive
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As a Social Media Executive, you will be responsible for managing and growing our YouTube and Instagram channels that highlights the success, happenings at NxtWave. Your creative content will inspire and engage our community, increasing our reach and building a positive brand image.
Key Responsibilities
- Create, upload, and organize video and visual content highlighting student success stories, happenings at NxtWave.
- Ideate and execute strategies to increase followers, views, and reach on YouTube and Instagram.
- Create relatable, fun memes that resonate with our student audience (a strong grasp of meme culture is essential).
- Present learner journeys and NxtWave milestones, happenings using engaging formats such as reels, shorts, and stories.
- Stay updated on platform trends and adjust content strategies to align with them
- Work closely with video editors, designers, to support campaigns and outreach initiatives.
- Maintain a consistent posting schedule using a content calendar.
Skills & Attributes
- Strong ideas for videos, posts, and memes that connect with students.
- Familiarity with trending formats, meme culture, and storytelling for Gen Z
- Knows how YouTube and Instagram algorithms work to grow channels.
- Can plan content calendars and keep track of posting schedules.
- Ready to adjust content strategy based on feedback and trends.
