Marketing Operations Manager

About Rocketlane

Rocketlane is a fast-growing, innovative SaaS company making waves in customer onboarding and professional services automation.

Our mission? To empower B2B companies with a smooth, consistent, and efficient way to onboard customers and manage client projects—reducing chaos and boosting customer satisfaction across industries.

We're a close-knit team of over 100 passionate professionals, all focused on building a product that teams love to use. Our journey has been fueled by $45M in funding from top investors, including 8VC, Matrix Partners, and Nexus Venture Partners India, and super angels like Gokul Rajaram, Girish Mathrubootham, and Clark Valberg, etc.

Profile Overview

We're looking for a sharp, systems-minded Marketing Ops Manager who thrives at the intersection of data, automation, tools, and GTM velocity.You'll be the ops backbone behind our demand engine, building scalable systems, connecting the dots between tools, and helping us move fast without breaking things (at least not the important ones). You're not just someone who knows how to use HubSpot or Salesforce—you're the person who asks why, who's always testing the next tool (before it blows up on LinkedIn), and who finds elegant ways to bring structure to chaos.You'll work closely with our growth, demand-gen, and rev-ops teams to power smarter targeting, cleaner pipelines, and smoother campaigns. This isn't a checkbox role. We want someone who sees around corners, loves building systems that scale, and believes great ops is a growth lever—not just backend support. You'll own the full lifecycle of a lead from acquisition to re-engagement and help design programs that wake up dormant leads and move them forward. You'll also be responsible for implementing high-impact initiatives like database clean-up, lead scoring frameworks, and multi-touch nurture strategies You'll play a key role in our AI and automation journey bringing an AI-first mindset to the way we evaluate tools, automate campaigns, and optimize processes.

What you'll do

• Own and evolve marketing operations and lifecycle marketing to support a fast-moving demand gen and outbound motion
• Manage and optimize the GTM tech stack (HubSpot, Salesforce, Clay, Bluebirds, Apollo, etc.) while continuously scouting new AI powered tools to improve workflows
• Build and maintain lead scoring models, lifecycle stages, and multi-step nurture workflows to drive consistent funnel progression
• Design and execute personalized nurture programs with persona-level segmentation and high email deliverability
• Develop and execute re-engagement strategies for dormant or cold leads through automated sequences, AI-assisted personalization, and intelligent segmentation
• Collaborate with the growth team to support structured experiments and improve top-of-funnel efficiency
• Run funnel analyses (happy paths, drop-offs, CAC, ROI) and surface actionable insights for better campaign and conversion outcomes
• Partner with sales, demand gen, and RevOps to align on signals, hand-offs, and pipeline priorities
• Lead initiatives such as database clean-up, enrichment, segmentation, and CRM governance to improve marketing data quality
• Document best practices and create scalable playbooks for campaign execution and lead management

What we're looking for

• 4–6 years of experience in marketing operations or demand generation in B2B SaaS
• Hands-on with tools like HubSpot, Salesforce, Clay, Bluebirds, Apollo, and ZoomInfo, with a mindset for exploring and adopting new platforms
• A passion for AI and automation, with a track record (or strong interest) in using emerging tools to boost performance and reduce manual work.
• Proven ability to build and optimize lead scoring models, lifecycle stages, and outbound signal systems
• Experience with campaign automation, leveraging intent data, and measuring funnel performance
• Strong analytical thinking with the ability to extract insights that guide decisions and drive marketing effectiveness
• Process-driven, with a bias for improving efficiency, maintaining hygiene, and scaling systems
• Collaborative, clear communicator who works well with sales, RevOps, and marketing stakeholders
• Thrives in fast-moving environments that value experimentation, iteration, and continuous improvement

Why join us?

At Rocketlane, we're all about building a great product and a great place to work. Here's why you'll actually look forward to Mondays:

• Impact and ownership: You won't just be another cog in the machine; here, you're more like a turbocharged engine part. Bring your ideas, make them happen.
• Work with the best: We're a team of passionate, quirky, and ridiculously talented people. Come for the work, stay for the memes.
• Celebrate wins: Whether we're hitting major milestones or celebrating new funding, we like to mix it up. From rap videos to team outings, we believe in celebrating big.
• Learn and grow: We're all about learning—and we're not just talking about the latest SaaS trends. You'll grow your career, pick up new skills, and maybe even learn to love Excel (or at least tolerate it).
• Flexibility and balance: While we love collaborating in the office five days a week, we know everyone has their own rhythm. That's why we offer flexibility around hours—so you can bring your best energy, whether you're an early bird or a night owl. Pajamas optional (at least outside the office).