PPC Expert

3 days ago

Kolkata, West Bengal, India AROBIT Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Arobit Business Solutions Pvt Ltd is a leading IT and Marketing service provider with over 13 years of experience. We cater to various government sectors and SMEs, including start-ups and small-scale businesses. Our diverse range of services in Digital Marketing includes services of
SEO, SMM, ORM, and Performance Marketing.

We are seeking a dedicated and responsible team member to join our Digital Marketing Team. The ideal candidate will have expertise in setting up, running, and optimizing
Meta Ads and Google Ads.
Experience with LinkedIn Ads is a plus.

Key Responsibilities:

  • Conceptualize and prepare ad creatives, including static images and video ads.

  • Develop landing pages, website artwork, and project communication taglines.

  • Schedule and evaluate marketing campaigns; conduct ad account audits and optimizations.

  • Use hyperlocal data to strategize for local markets.

  • Set up and manage assets on various platforms (e.g., Google, Meta, LinkedIn).

  • Design and execute creative changes mid-campaign in real-time.

  • Optimize landing pages and audit lead feedback.

  • Plan, execute, and measure experiments and conversion tests.

  • Develop social media accounts and content to generate traffic and engagement.

  • Conduct market research and competitor analysis to identify trends and technologies.

Required Skillsets:

  • Understanding of the graphics and video creation process.

  • Knowledge of marketing content requirements.

  • Strong copywriting and caption writing skills.

  • Excellent communication skills for team collaboration and client communication.

  • Availability on phone/WhatsApp during non-office hours.

Skills & Qualifications:

  • 1+ years of experience in a similar marketing/branding role preferred.

  • Knowledge of
    SMM & Digital Ads.

  • Experience with digital marketing software
    : Meta Ads, Google Ads.

  • Attention to detail and the ability to analyze data and trends.

  • Bachelor's degree or higher in Business Administration.

  • In-depth knowledge of social media platforms, best practices, and website analytics.

Competencies:

  • Good communication skills.

  • Smart and presentable.

  • Creativity and attention to detail.

  • Honesty and integrity.

  • Ability to analyze market trends and consumer psychology.

  • Self-starter with a can-do attitude.

  • Consistency and neatness in design outputs.

Interested candidates may send their CVs to

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