Sales & Service Manager-Application Engineers Hydraulic & Pneumatic

Job Title:

Sales & Service Manager / Application Engineers Hydraulic & Pneumatic Cylinders & Components

Locations: Patancheru, Hyderabad, Telangana 2) Kolkata, West Bengal

Department: Sales & Marketing Hydraulic Cylinders Division

Gender: Male / Female

Experience Level: 2 10+ years (depending on role level)

Age Range: 26 – 35 years

Compensation: 5 – 12+ LPA (Fixed + Variable / Incentive Pay based on Sales, Market Share Profitability Contribution & Collections)

Position Overview:

This position is responsible for driving sales and business development of Hydraulic & Pneumatic Cylinders and Components, offering application and technical support, and ensuring customer satisfaction through efficient sales, after-sales service, and relationship management.

The role involves identifying new business opportunities, retaining and growing existing customer accounts, and contributing to the division's profitability and market share through effective sales strategies, negotiation, and application engineering expertise.

Depending on experience, the role may lead a team of engineers or operate independently in technical sales, customer engagement, and key account management.

Key Responsibilities:

1. Sales & Business Development

• Achieve sales and revenue targets through strategic sales planning and execution.
• Identify, develop, and convert new business opportunities in sectors such as Oil & Gas, Infrastructure, Power, Construction, Mining, Steel, Defence, and Heavy Engineering.
• Revive and strengthen relationships with old key customer accounts in both public and private sectors.
• Develop long-term customer partnerships and tie-ups for capacity allotment and recurring business.

2. Customer Relationship Management

• Build, maintain, and enhance relationships with customers through regular visits, reviews, and prompt service.
• Understand customer applications, challenges, and expectations to offer effective cylinder solutions.
• Ensure high levels of customer satisfaction and retention.

3. Technical & Application Engineering

• Provide technical guidance for product selection, design parameters, and application suitability based on catalog standards or specific customer needs.
• Coordinate with internal Design, Production, and Service teams to deliver optimal solutions.
• Support in installation, commissioning, and after-sales service.
• Handle both standard and non-standard hydraulic cylinder applications.

4. Market Analysis & Strategy

• Conduct market research to track industry trends, emerging applications, and competitor activities.
• Prepare sales forecasts, market intelligence reports, and identify new product development opportunities.
• Support management in developing pricing, promotion, and product strategies.

5. Order & Process Management

• Manage the end-to-end sales cycle: inquiry, technical proposal, quotation, negotiation, order finalization, and payment follow-up.
• Ensure timely order processing, dispatch coordination, and documentation.
• Maintain accurate records in CRM and ERP systems.

6. Team Leadership (for Manager Level)

• Lead, mentor, and motivate a team of Sales & Application Engineers.
• Monitor performance against sales budgets and targets.
• Guide the team in technical discussions, deal closures, and application support.

7. Reporting & Performance Review

• Prepare and present management reports on sales performance, profit contribution, market share growth, and pipeline status on weekly basis
• Monitor payment collections and profitability vis--vis divisional goals.
• Continuously identify areas for improvement in the sales process and customer engagement.

Qualifications & Skills Required:

Educational Qualification:

• Bachelor's Degree in Mechanical / Industrial Engineering or related discipline.
• Postgraduate qualification in Business Management (MBA / PGDM) with strong commercial acumen preferred.

Experience:

• Sales Engineer Level: 2–5 years of experience in technical sales of industrial or hydraulic components.
• Sales Manager Level: 7–10+ years of experience in the hydraulic or heavy industrial products sector with leadership responsibilities.

Core Skills:

• Strong understanding of Hydraulic Systems, Cylinders, Pumps, Valves, and Components.
• Excellent sales, negotiation, and communication skills.
• High level of commercial awareness and strategic thinking.
• Proficiency in CRM tools, reporting, and data analysis.
• Ability to analyze customer requirements and provide tailored technical solutions.
• Effective team leadership, presentation, and decision-making abilities.
• Result-oriented mindset with accountability for profit generation and market share growth.

Performance Metrics:

• Achievement of Sales & Collection Targets
• Market Share & Customer Retention
• New Business Development / Key Account Revival
• Profitability Contribution to Division
• On-time Proposal, Order Execution, and Customer Satisfaction

Summary:

This position blends technical expertise and commercial sales leadership in the hydraulics domain. It demands a proactive, dynamic, and target-driven individual capable of managing technical sales processes and building long-term customer partnerships to strengthen the organization's market presence and profitability.