Content Writer

14 hours ago

Mumbai, Maharashtra, India F Jobs Full time ₹ 2,50,000 - ₹ 5,00,000 per year
Job Title: Content Writer / Creative Copywriter

Company: Fashion TV India Pvt. Ltd.
Location: Santacruz (West), Mumbai (On-site)
Experience: 0.6 – 6 Years
Job Type: Full Time
Eligibility: Only Mumbai-based candidates may apply (Women candidates preferred)

About FashionTV

FashionTV is the world's largest fashion and luxury lifestyle media brand, reaching 2+ billion viewers across 190+ countries.

With over 23 years of global legacy, FashionTV is a symbol of glamour, elegance, and innovation.

The brand has successfully executed 150+ international ventures, spanning media, luxury, fashion, and lifestyle verticals.

Role Overview

We are seeking a talented Content Writer / Creative Copywriter with prior experience in a Digital Agency or Advertising Agency setup.
The ideal candidate should be able to craft compelling, brand-aligned content for digital platforms, campaigns, and luxury lifestyle communication, maintaining the aspirational tone and storytelling style of FashionTV.

Key Responsibilities

  • Develop high-impact and creative content for digital marketing campaigns, websites, social media, and ad copies.

  • Write persuasive and engaging copy for brand campaigns, video scripts, social media posts, blogs, and press materials.

  • Collaborate with the marketing, creative, and design teams to conceptualize and execute integrated digital campaigns.

  • Create SEO-optimized website content, blogs, and landing page copies to drive organic engagement.

  • Craft catchy taglines, captions, and product descriptions aligned with FashionTV's luxury tone.

  • Research market trends, audience preferences, and competitor strategies to deliver relevant content ideas.

  • Ensure all communication maintains brand voice consistency, linguistic accuracy, and visual coherence.

  • Support campaign ideation and scriptwriting for influencer marketing and branded content videos.

  • Edit, proofread, and refine content to meet international quality and brand standards.

Requirements

  • Bachelor's Degree in English, Journalism, Mass Communication, Marketing, or related field.

  • 0.6 – 6 years of professional experience in content writing, advertising, or creative copywriting (agency background preferred).

  • Proven ability to write short-form and long-form content for digital media, lifestyle, and luxury brands.

  • Strong understanding of digital marketing, branding, and consumer engagement strategies.

  • Excellent command over English with strong storytelling and conceptual thinking skills.

  • Experience in SEO writing, ad copy creation, and content ideation for social media platforms.

  • Familiarity with tools like Canva, Google Workspace, or Adobe Suite for content support is an added advantage.

  • Ability to work under tight deadlines and collaborate in a fast-paced creative environment.

What We Offer

  • Opportunity to create content for global luxury fashion and lifestyle campaigns under the FashionTV banner.

  • Exposure to creative writing for digital, print, and branded content verticals.

  • A collaborative, fast-paced, and inspiring environment within a globally recognized luxury media house.

  • Learning opportunities across digital storytelling, branding, and luxury communication.

  • Career growth and creative development within FashionTV's international marketing and media network.

    Application Details:

    To Apply: Send your CV and cover letter to: 
    Location: Santacruz (West), Mumbai
    Note: Only immediate joiners and Mumbai-based candidates will be considered.

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