Creative Performance Lead
1 week ago
THE ROLE
We're looking for a Creative Performance Lead who understands how ads actually convert.
This is not a graphic design role.
This is a performance-first creative role focused on building high-converting creatives for Meta & Google Ads.
You'll work closely with the Growth Marketing Manager and founders to build a high-velocity creative engine.
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WHAT YOU WILL OWN
- Ad angles, hooks, and storytelling frameworks
- First 3–5 seconds of paid video creatives
- UGC scripts and creator briefs
- Founder-led paid content concepts
- Creative testing velocity and iteration
- Performance learnings and creative insights documentation
You will not be responsible for media buying or pixel-level design polish.
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DAY-TO-DAY RESPONSIBILITIES
- Conceptualise 5–10 new ad ideas daily
- Write UGC scripts and short-form video briefs
- Brief editors, creators, and agencies clearly
- Review creative performance with the Growth team
- Iterate quickly on what works and kill what doesn't
- Build creative libraries for scaling and retargeting
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SUCCESS METRICS
- CTR and thumb-stop rate improvement
- Cost per ATC reduction
- Creative win-rate (concepts that scale)
- Speed of iteration and testing
- Contribution of creative to revenue growth
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WHO YOU ARE
- 2–5 years of experience in D2C ads, performance creative, or content strategy.
- Experience in Fashion or lifestyle category is a plus.
- Strong understanding of hooks, objections, trust-building, and social proof
- Comfortable shipping fast and killing ideas quickly
- Outcome-obsessed, not perfection-obsessed
- Deep familiarity with short-form video formats (Reels, Shorts)
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WHO THIS ROLE IS NOT FOR
- Traditional graphic designers
- Brand-only or aesthetic-first creatives
- People who need long timelines to execute
- Anyone uncomfortable with direct feedback and fast iteration
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