Creative Performance Lead

1 week ago


Mumbai, Maharashtra, India Drip Project Full time

THE ROLE

We're looking for a Creative Performance Lead who understands how ads actually convert.

This is not a graphic design role.

This is a performance-first creative role focused on building high-converting creatives for Meta & Google Ads.

You'll work closely with the Growth Marketing Manager and founders to build a high-velocity creative engine.

WHAT YOU WILL OWN

  • Ad angles, hooks, and storytelling frameworks
  • First 3–5 seconds of paid video creatives
  • UGC scripts and creator briefs
  • Founder-led paid content concepts
  • Creative testing velocity and iteration
  • Performance learnings and creative insights documentation

You will not be responsible for media buying or pixel-level design polish.

DAY-TO-DAY RESPONSIBILITIES

  • Conceptualise 5–10 new ad ideas daily
  • Write UGC scripts and short-form video briefs
  • Brief editors, creators, and agencies clearly
  • Review creative performance with the Growth team
  • Iterate quickly on what works and kill what doesn't
  • Build creative libraries for scaling and retargeting

SUCCESS METRICS

  • CTR and thumb-stop rate improvement
  • Cost per ATC reduction
  • Creative win-rate (concepts that scale)
  • Speed of iteration and testing
  • Contribution of creative to revenue growth

WHO YOU ARE

  • 2–5 years of experience in D2C ads, performance creative, or content strategy.
  • Experience in Fashion or lifestyle category is a plus.
  • Strong understanding of hooks, objections, trust-building, and social proof
  • Comfortable shipping fast and killing ideas quickly
  • Outcome-obsessed, not perfection-obsessed
  • Deep familiarity with short-form video formats (Reels, Shorts)

WHO THIS ROLE IS NOT FOR

  • Traditional graphic designers
  • Brand-only or aesthetic-first creatives
  • People who need long timelines to execute
  • Anyone uncomfortable with direct feedback and fast iteration


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