Director - Cardiometabolic Health BU, Marketing

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

We are seeking an experienced, visionary, and execution-focused Director – Marketing to lead our portfolio strategy, brand innovation, and customer engagement for the Cardio-Metabolic Health in India. This role will be responsible for shaping long-term marketing strategy while ensuring operational excellence across all marketing activities, including brand management, launch readiness, field team alignment, and customer-centric programs.

The Director will lead a high-performing marketing team and partner cross-functionally with Sales, Medical Affairs, Regulatory, Market Access, and Global teams to deliver sustainable growth, impactful launches, and enhanced patient outcomes.

Key Responsibilities:

1. Strategic Brand Leadership

• Define and own the India marketing strategy for the therapeutic area/portfolio in alignment with global and regional strategies.
• Translate corporate objectives into actionable multi-brand marketing plans and go-to-market strategies.
• Identify and unlock growth opportunities by assessing market trends, competitive intelligence, and customer insights.
• Provide thought leadership to develop differentiated brand positioning, customer segmentation strategies, and value propositions.

2. Integrated Brand Planning & Execution

• Oversee and guide the annual brand planning process, including budgeting, resource allocation, and performance tracking.
• Approve marketing strategies for all brands in the portfolio; challenge assumptions, assess ROI, and align with financial forecasts.
• Monitor brand health metrics, market share, and campaign effectiveness through robust tracking and analytics.

3. New Product Launch Excellence

• Lead end-to-end launch strategy for new products – from opportunity sizing, competitive mapping, pre-launch readiness, stakeholder engagement to commercial execution.
• Champion launch preparedness across cross-functional teams, driving agility, alignment, and execution discipline.
• Build launch playbooks and internal capability for repeatable excellence in go-to-market plans.

4. Commercial Effectiveness & Field Alignment

• Partner with Sales Leadership to ensure brand strategy is translated into field force action; review sales plans and resource deployment.
• Drive field force capability by shaping training strategy in collaboration with L&D and Medical Affairs.
• Support field coaching, messaging consistency, and periodic performance reviews.

5. Customer & Stakeholder Engagement

• Set the vision and direction for customer engagement strategy across key stakeholders – HCPs, KOLs, pharmacists, and institutions.
• Build and scale omnichannel engagement programs and strengthen partnerships through congresses, speaker engagements, and digital platforms.
• Deepen relationships with KOLs and patient advocacy groups to support disease awareness and access programs.

6. Cross-functional Leadership

• Serve as the primary marketing liaison with Global, Regional, Medical, Regulatory, Market Access, Legal, and Supply Chain.
• Represent the marketing function in business reviews, strategic planning forums, leadership councils, and compliance reviews.
• Drive alignment across cross-functional teams to enable seamless execution of strategic initiatives.

7. Team Development & Leadership

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of ownership, agility, and collaboration.
• Ensure career development, succession planning, and performance coaching across the team.
• Promote cross-brand knowledge sharing and marketing capability building initiatives.

8. Compliance & Governance

• Champion a culture of compliance and ethical marketing practices, ensuring all marketing activities align with internal policies and local/global regulations.
• Partner with Compliance and Legal teams to ensure promotional content and engagement strategies are within regulatory frameworks.

Qualifications & Experience:

• Bachelor's degree in Science/Pharmacy; MBA, M. Pharm or relevant advanced degree preferred.
• 12–15 years of experience in pharmaceutical marketing, including people leadership and portfolio ownership.
• Proven track record of success in brand management, product launches, and cross-functional leadership.
• Experience in driving strategic decision-making, analytics, and customer-centric innovation.
• Strong leadership presence, with ability to influence senior stakeholders and global teams.
• Experience in Digital/consumer marketing is preferred along with Healthcare experience

Core Competencies:

• Strategic Thinking & Business Acumen
• Strong Execution & Operational Excellence
• Inspirational Leadership & Team Development
• Customer-Centric Mindset
• Cross-Functional Collaboration & Influence
• Change Management & Agility
• Analytical and Data-Driven Decision Making
• Strong Communication & Stakeholder Management
• Proficiency with digital tools, CRM, MS Excel, PowerPoint, and market analysis platforms

Travel Requirements:

• Willingness to travel up to 30% (domestic/international), as required by business needs
• Availability for evening/weekend engagements, external meetings, or congresses

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