Head - Digital Marketing & Admissions Growth

1 week ago

Chennai, Tamil Nadu, India Achariya Group of Educational Institutions Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

Job Title:

Head Digital Marketing & Admissions Growth

Location: Chennai

Industry Preference: Education / EdTech / Institution Marketing

Reporting To: Group Leadership / CEO / Chairman

Role Objective

To lead, design, and execute the end-to-end digital marketingdriven admissions roadmap, ensuring consistent, high-quality lead generation, optimized conversion funnels, brand visibility, and measurable student enrolments. The role demands complete ownership of digital performance, content strategy, media execution, lead management, and admissions growth outcomes.

Key Responsibilities

1. Digital Strategy & Admissions Growth

  • Own the digital admissions roadmap from enquiry generation to confirmed admissions.
  • Build and execute quarterly and annual digital growth plans in alignment with institutional admission targets.
  • Drive high-performance lead funnels across platforms with continuous optimization.
  • Ensure cost-per-lead (CPL), cost-per-admission (CPA), and conversion ratios are consistently improved.

2. Website, SEO & Analytics Ownership

  • End-to-end ownership of official websites, microsites, and landing pages.
  • Lead SEO strategy (on-page, off-page, technical SEO, local SEO).
  • Manage Google Analytics, GA4, Search Console, Tag Manager, and conversion tracking.
  • Build real-time dashboards for admissions, leads, and media performance.

3. Paid Media & Performance Marketing

  • Lead full execution of:
  • Google Ads (Search, Display, YouTube)
  • Meta Ads (Facebook, Instagram)
  • Control:
  • Media planning
  • Budget allocation
  • A/B testing
  • Lead quality optimization
  • ROI tracking
  • Ensure marketing spends are outcome-driven, not vanity-driven.

4. Content Strategy & Distribution

  • Ownership of end-to-end content ecosystem:
  • Reels, videos, testimonials, creatives
  • Blogs, admission guides, campaign content
  • Align content with funnel stages – awareness, consideration, conversion.
  • Plan and execute organic + paid content distribution strategy across all platforms.

5. Offline & Integrated Communication

  • Integrate offline media and on-ground promotions with digital campaigns:
  • Print, outdoor, radio, events, school activations
  • Ensure messaging consistency across online and offline platforms.

6. Lead Management, Funnel & CRM

  • Own the entire lead lifecycle:
  • Enquiry Nurturing Counseling Admission
  • Implement and optimize CRM systems and automation tools.
  • Work closely with:
  • Admissions teams
  • Call centers
  • Counselors
  • Track:
  • Lead aging
  • Follow-up TAT
  • Conversion leakage points

7. Leadership & Team Management

  • Lead and mentor:
  • Digital team
  • Performance marketers
  • Content creators
  • Designers
  • Manage:
  • Internal stakeholders
  • External agencies
  • Tech vendors
  • Set clear KPIs, accountability structures, and weekly performance reviews.

8. Pressure Handling & Multi-Environment Delivery

  • Deliver results under tight deadlines, seasonal admission pressure, and high-volume targets.
  • Capable of handling:
  • Multiple brands
  • Multiple campuses
  • Multiple targets simultaneously

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