Sr. Associate, Field Effectiveness
5 hours ago
What you will do
In this vital role the Sr Associate, Field Effectiveness plays a critical hands-on role in supporting the effectiveness of the sales force through high-quality data analysis, reporting, and operational execution. This role sits at the intersection of data analytics, commercial operations, and field strategy, with a focus on enabling actionable insights and operational excellence.
This position reports to the Sr Manager, Field Excellence and will be responsible for the following
Responsibilities
Field Data Analysis & Insights
- Analyze data from Veeva CRM, distribution partners, claims, and patient services.
- Conduct analysis of execution for Field Sales teams to assess reach, frequency, HCP engagement trends, and account targeting effectiveness.
- Deliver reports and insights for sales leadership and cross-functional teams.
Operational Execution & Field Enablement
- Support territory alignments, roster updates, and call-plan execution.
- Ensure operational delivery of tools used by the fielde.g., Veeva CRM, Next Best Action dashboards, digital companion tools, Alerts, and call plan refreshes.
- Provide issue support and escalate as needed.
Sales Force Size/Structure & Deployment
- Assist with field size, structure, and deployment analyses.
- Support coverage and targeting evaluations.
- Adjust alignments based on market dynamics and business priorities.
Field Force Effectiveness
- Enhance field productivity, including call planning, coverage optimization, and targeting.
- Support call planning, coverage, and targeting audits.
- Conduct periodic targeting audit, by providing insights into workload balance, call frequency, and engagement quality.
Compliance, Quality, and Process Optimization
- Ensure all analytics and reports adhere to promotional and non-promotional field engagement compliance requirements (e.g., Sunshine Act, sampling rules, HCP engagement limits).
- Document processes and assumptions used in analytics pipelines and reports to support internal audit readiness and training.
- Identify and support efficiency and automation improvements.
Project Support, Issue Tracking & Reporting
- Track, manage, and drive resolution of issues and action items using systems such as JIRA and ServiceNow; ensure timely closure with clear ownership and supporting documentation.
- Maintain comprehensive project documentation including timelines, decision logs, issue trackers, and closure reports to support governance and knowledge transfer.
Basic Qualifications
- Masters degree & 4+ years of experience in sales analytics, sales operations, and/or field effectiveness.
- Bachelors degree & 6+ years of experience in sales analytics, sales operations, and/or field effectiveness
Preferred Qualifications
- Experience in the bio/pharmaceutical or healthcare industry
- Hands-on ability to write SQL queries and perform data analysis, data visualization, and reporting
- Proficiency in relevant software and technologies such as:
- Sales planning and operations platforms (targeting, alignment, roster management)
- CRM systems such as Veeva
- Business intelligence/reporting tools (e.g., Tableau, Power BI, Excel)
- Strong analytical skills and attention to detail; ability to translate complex datasets into clear, actionable insights
- Effective communication skills, both written and verbal, with the ability to prepare reports and present findings clearly to stakeholders
- Collaboration skills to work effectively with cross-functional teams, providing timely analysis and operational support
- Strong organizational skills with ability to manage multiple tasks, track deliverables, and meet deadlines.
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