Senior Digital Marketing Executive

5 hours ago

Vadodara, Gujarat, India FundooLabs Creative Learning Pvt Ltd Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Key Responsibilities

1. Digital Marketing Strategy & Planning

  • Develop and implement digital marketing strategies to drive brand awareness, engagement, and conversions.
  • Plan and execute monthly content calendars aligned with campaigns, product launches, and brand goals.
  • Ensure consistent brand voice and messaging across platforms.

2. Social Media Management

  • Manage daily posting, scheduling, and engagement across Instagram, YouTube, Facebook, and Pinterest.
  • Build and maintain an active, interactive community through comments, replies, and DMs.
  • Optimize content for platform algorithms and trends.

3. Content Ideation, Creation & Shoot Coordination

  • Ideate high-engagement content formats - reels, stories, posts, short videos, educational explainers, DIY science content.
  • Prepare scripts, shot lists, and creative references for high-quality content shoots.
  • Coordinate shoots with internal creative team and external vendors.
  • Review creative assets and ensure high visual and creative standards.

4. Influencer & Agency Management

  • Identify and collaborate with influencers (mom creators, kid creators, toy reviewers, educators).
  • Manage influencer briefing, deliverables, and approvals.
  • Coordinate with agencies, photographers, videographers, and editors.

5. Analytics, Reporting & Optimization

  • Track KPIs including reach, engagement, traffic, conversions, follower growth.
  • Run performance analysis and present weekly/monthly insights.
  • Optimize campaigns and content strategy based on analytics.

6. Trend Awareness & Innovation

  • Stay updated with platform trends, digital marketing best practices, competitor strategies, and new tools.
  • Experiment with new content formats like ASMR, transitions, POV content, UGC, and science demos.
  • Continuously suggest improvement ideas to enhance brand presence.

Skills & Requirements

Mandatory

  • Minimum 2 years of relevant experience in Digital Marketing / Social Media.
  • Proven ability to manage and grow brand social media pages.
  • Strong content ideation and copywriting skills.
  • Proficiency in Canva and basic video editing tools (CapCut, Premiere, VN).
  • Understanding of analytics tools (Meta Insights, YouTube Studio, etc.).
  • Strong coordination and communication skills.
  • Ability to handle end-to-end digital execution independently.

Preferred

  • Experience in kids category, DIY, toys, education, or FMCG.
  • Familiarity with influencer campaigns and UGC workflows.
  • Basic understanding of SEO, ads, or performance marketing (not mandatory).

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