Digital Marketing Executive

2 days ago

Aurangabad, Maharashtra, India Root Cure Pvt. Ltd. Full time ₹ 8,00,000 - ₹ 12,00,000 per year

A Digital Marketing Executive develops, implements, and manages digital marketing strategies across channels to enhance brand visibility, engage audiences, drive traffic, generate leads, and boost conversions.

Key Responsibilities:1. Digital Strategy:

  • Craft and execute digital marketing plans aligning with business goals.

  • Identify target audiences and effective channels.

  • Channel Management:

  • Manage social media (Facebook, Instagram, LinkedIn, Twitter).

  • Handle email marketing campaigns.

  • Work on SEO for website visibility.

  • Content & Creatives:

  • Develop engaging digital content (blogs, social posts, videos).

  • Collaborate on graphics, ads creatives.

  • Performance Analysis:

  • Track campaign performance via analytics (Google Analytics).

  • Report on KPIs: traffic, engagement, leads, conversions, ROI.

  • Lead Generation & Conversion:

  • Implement tactics for lead gen and conversion optimization.

  • Collaboration:

  • Work with sales, content, design teams for cohesive efforts.

Requirements:1. Digital Skills:

  • Proficiency in digital channels: social media, email, SEO/PPC.

  • Familiarity with tools like Google Analytics, Ads.

  • Content Creation:

  • Ability to create engaging digital content.

  • Analytical Skills:

  • Comfort with data analysis, interpreting metrics.

  • Communication:

  • Good communication for collaboration, reporting.

Desired Attributes:1. Adaptability: Adapt to digital trends, platforms.

  1. Creativity: Bring creative ideas for engagement.

  2. Results-Oriented: Focus on driving outcomes like leads, conversions.

  3. Tech-Savvy: Comfortable with digital tools.

Digital Marketing Areas:1. SEO: Improve search visibility.

  1. Social Media: Engage audiences on platforms.

  2. Email Marketing: Drive engagement via emails.

  3. PPC: Paid advertising like Google Ads.

  4. Content Marketing: Valuable content for audiences.

Skills Beneficial:- Experience with Google Analytics, Ads.

  • Knowledge of social media advertising.

  • Understanding of conversion optimization.

Job Type: Full-time

Work Location: In person

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