
YouTube Growth Executive
4 days ago
Company Overview
At SkinInspired, we're a luxury Indian skincare brand redefining beauty through science and dermatologist expertise. As we scale our digital-first presence, YouTube will play a critical role in building awareness and trust. We're looking for a YouTube Growth Executive to drive our channel's day-to-day growth and performance.
Job Summary
The YouTube Growth Executive will be responsible for executing growth strategies on our YouTube channel — from uploading and optimizing videos to analyzing performance metrics and supporting content development. This role requires a mix of digital marketing knowledge, strong attention to detail, and an understanding of what makes YouTube content perform.
Responsibilities
1.Channel Operations & Content Management
- Upload and optimize videos (titles, descriptions, tags, thumbnails, playlists).
- Ensure all content is SEO-optimized for maximum discoverability.
- Manage publishing calendar and coordinate with the creative team for timely uploads.
- Monitor comments, engage with audience, and maintain community hygiene.
2.Performance Tracking & Analytics
- Track KPIs: subscribers, views, watch time, engagement, CTR, retention.
- Conduct competitor benchmarking and trend analysis.
- Share weekly performance reports and suggest tactical improvements.
3.Growth Execution
- Support content promotion through Shorts, cross-platform sharing, and community posts.
- Assist in A/B testing of thumbnails and titles.
- Research trending topics and suggest content ideas aligned with skincare and beauty space.
- Collaborate with marketing team to align organic YouTube growth with paid campaigns.
Qualifications
- 1–3 years of hands-on experience growing YouTube channels (brand, creator or agency side).
- Strong understanding of YouTube basics: SEO, analytics, algorithm behavior.
- Proficiency with tools like YouTube Studio, etc.
- Keen interest in skincare, beauty, or lifestyle content.
- Detail-oriented with strong organisational and execution skills.
- Proven previous experience in growing various
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