Marketing - Fresher - B.E. MBA

3 days ago

Chennai, Tamil Nadu, India Desirous Global Consulting Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Chemicals Full-Time Job ID: DGC01091

Chennai, Tamil Nadu 0-1 Yrs ₹ ₹180000 Yearly

Location: Chennai

Department: Marketing

Reports To: Head of Marketing / Product Director

Experience Required: Fresher / 0-6 months experience

About the Role

We are looking for a dynamic Product Marketing Manager with a blend of technical expertise and business acumen. The ideal candidate holds a Bachelor's in Engineering (chemical or related field) and an MBA in Marketing, and can bridge the gap between product development and market needs.

You will work closely with Product, Sales, and Engineering teams to develop go-to-market strategies, craft compelling messaging, and drive product adoption.

Key Responsibilities
  • Develop and execute go-to-market (GTM) strategies for new product launches and feature updates
  • Conduct market research, competitor analysis, and customer segmentation
  • Collaborate with engineering/product teams to translate technical features into clear customer benefits
  • Create and manage marketing collateral: product presentations, case studies, whitepapers, datasheets
  • Partner with sales teams to provide tools and training for lead generation and deal closure
  • Analyze product and marketing performance, using metrics to drive decision-making
  • Own positioning, pricing insights, and messaging for assigned products or services
Requirements
  • MBA in Marketing from a reputed institution
  • Bachelor's degree in Engineering (Chemical or related field preferred)
  • Strong analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar
  • Excellent communication, storytelling, and stakeholder management abilities
  • Understanding of B2B technology or SaaS markets is a plus
Preferred Skills
  • Experience working with cross-functional product teams
  • Ability to grasp and simplify complex technical concepts
  • Familiarity with digital marketing campaigns and content strategy
  • Previous exposure to Agile or product development environments

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