Social Media Marketing Manager

3 days ago

Cochin, Kerala, India Acumen Capital Market Ltd. Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Experience: 1-3 years in social media management, digital marketing, or content creation.

Job Description

Plan and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Manage regional and multilingual content, ensuring it aligns with brand tone, culture, and audience preferences.

Schedule, publish, and monitor posts, ensuring consistent and timely content delivery.

Create and manage engaging, high-quality content (text, images, reels, videos, infographics) tailored to different platforms and regions.

Collaborate with graphic designers, video editors, and content writers to develop visual and written content.

Design and implement social media campaigns to promote company products, offers, and services.

Work with the marketing team to align campaigns with business objectives and seasonal promotions.

Optimize paid ad campaigns for brand awareness, lead generation, and customer engagement.

Monitor and respond to comments, messages, and customer inquiries in a timely manner.

Track and analyze social media performance metrics (reach, engagement, conversions)

Identify trends, viral content opportunities, and competitor strategies to enhance social media presence.

Coordinate with regional teams and translators to ensure content is accurate, culturally relevant, and effectively localized.

Work closely with compliance and legal teams to ensure content aligns with industry regulations, especially in financial services.

Stay updated on platform policies, content guidelines, and algorithm changes to optimize strategy.

Skills Required:

Strong understanding of social media platforms, trends, and audience behavior.

Proficiency in content creation, copywriting, and campaign execution.

Experience with social media analytics tools, paid advertising, and performance tracking.

Knowledge of basic graphic design tools (Canva, Photoshop).

Serve as the On-Camera Presenter for social media content, including reels, posts, and corporate videos, ensuring engaging and brand-aligned communication

Language Skills: Proficiency in English is mandatory, along with combination of any: Hindi&Gujarati or Telugu or Tamil&Kannada

Candidates must be able to communicate effectively in both English and the selected regional languages.

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