Field Marketing Manager

Job Description

About Liferay

Liferay is a uniquely profitable B2B enterprise software company with 1,000 fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferays all-in-one platform unites Liferay DXP with our cloud platform capabilities, built-in analytics, and commerce functionality, reducing time to market and accelerating innovation. Our customer roster includes global companies such as Airbus, US Bank, Honda, and Desjardins.

But we dont just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. This commitment extends beyond our product; Liferay donates 10 PERCENT of our profits to charities around the world. Oh, were also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run

About You and this Role

Reporting to the Senior Manager of EMEA & APAC Field Marketing, you will be responsible for developing and executing a comprehensive marketing strategy with a partner first approach to drive demand and build brand awareness for Liferay in Japan. Working closely with your local sales, and channel teams, as well as marketing peers across the globe, you will contribute to sales growth in your region while benefiting from an opportunity to advance your career in a high-growth, international, and open source company.

The successful candidate will have demonstrable experience of managing B2B demand generation programs in Japan, strong project management skills, and a natural inclination to measure ROI while managing the expectations of various stakeholders across the organization. This role is a 360 profile with a heavy focus on a mix of skills and tactics from demand generation activities including digital marketing, ABM and events, to partner marketing and customer marketing

Key Objectives

• Develop and execute 12-month marketing plans in collaboration with relevant internal stakeholders to meet pipeline and revenue targets.
• Localize global marketing campaigns to be relevant to the Japanese market and trends.
• Lead our digital advertising (display/SEM) and paid social efforts, developing and optimizing campaigns based on performance data to generate high-quality leads and opportunities.
• Create and execute new campaigns where appropriate, based on insights and trends in Japan.
• Act as the primary content and SEO manager for This includes translating and localizing global marketing content and campaigns to be culturally relevant. You will be responsible for ensuring all website content is optimized for Japanese SEO best practices, including keyword research.
• Plan and write content pieces as necessary for the campaigns including blog posts, articles, case studies, and whitepapers.
• Plan and write email communications to customers, prospects and partners.
• Plan and execute a wide variety of events for demand generation or customer retention (Liferay-led events, tradeshows, webinars)
• Track, measure, analyze, and report on performance on a regular basis to determine areas of improvement and assess against goals (website traffic, lead generation, marketing and channel sourced opportunities).
• Manage social media channels for organic posts and digital campaigns, and develop a local strategy to drive brand awareness and engagement on platforms where Japanese professionals are most active.
• Manage local budget with accountability for maximizing the return on marketing investment.
• Contribute to channel revenue by planning and executing integrated marketing campaigns with assigned partners to generate leads and opportunities for Liferay solutions.
• Scale and amplify the Liferay brand through our partner network.
• Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices.
• Stay informed about market trends, competitive dynamics, and customer preferences in Japan.
• Coach, mentor, and oversee the responsibilities of a junior Field Marketing Specialist.

Required Qualifications

• 5-7 years experience building effective marketing programs for high tech companies in Japan.
• Degree in Marketing or Business, or comparable education/experience.
• Native-level Japanese language.
• Bilingual in English, spoken and written is a must.
• Strong project and campaign management skills.
• Ability to craft great collateral and write compelling marketing copy for campaigns.
• Excellent communications and sales interaction skills are a must.
• Experience managing third-party agencies and suppliers.
• Knowledge of Google Analytics, digital advertising (Google, LinkedIn), Salesforce CRM, Marketo (a plus).
• Ability to work independently across marketing initiatives but also collaboratively with multiple stakeholders in a fast-paced environment.
• Ability to handle multiple projects with tight deadlines.

Soft Skills

• Self-starter, quick learner, self-motivated, proactive beyond your duty.
• Comfortable working in international environments and culture.
• Strives to be objective and reflects on their own biases when making decisions.
• Holds themselves accountable for decisions and outcomes within their team(s)/department.
• Identifies when the impact of their decisions could or will impact others and appropriately pulls in the right stakeholders for either transparency or help in the decision making process.
• Fosters a team culture of cooperation and collaboration. Creates a feeling of succeeding and failing together.
• Actively solicits feedback from their team on what is and isnt working across the team and with their own management.

What We Offer

• Salary package w/ competitive benefits according to qualifications and experience.
• Opportunities to take responsibility, grow professionally, and Stay Nerdy.
• A positive and collaborative work culture.
• Working at a leading open-source company.

Equal Opportunities Employer - Statement

Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community. #LI-TC1

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