Performance Marketing Manager

7 days ago


Kukatpally Hyderabad Telangana, India Ealkay Consulting Private Limited Full time ₹ 24,00,000 - ₹ 48,00,000 per year

Ealkay Consulting is Hiring: Email, WhatsApp & Digital Ads Marketing Specialist

Location: Hyderabad

Employment Type: Full-Time

Experience: Minimum 2 years in Google Ads, Meta Ads, LinkedIn Ads, Email Marketing & WhatsApp Marketing

About the Role

Ealkay Consulting is looking for a creative, analytical, and performance-driven Digital Ads, Email and WhatsApp Marketing Executive to join our Marketing team.

If you excel in performance-driven communication, funnel-building, audience targeting, and paid advertising — and you're passionate about measurable growth — this role is for you.

Key ResponsibilitiesGoogle Ads

  • Create and optimize Search, Display, Video, and Performance Max campaigns
  • Conduct keyword research, competitor analysis, and budget allocation
  • Improve campaign metrics such as CTR, CPC, Quality Score, and Conversion Rate
  • Track and monitor analytics through Google Ads & Google Analytics

Meta Ads (Facebook & Instagram)

  • Create, manage, and optimize Meta ad campaigns
  • Develop audience targeting, custom audiences, and retargeting strategies
  • Analyze campaign performance (CPC, CPL, ROAS)
  • Collaborate with the design team for creative assets

YouTube Ads

  • Plan and execute YouTube ad campaigns
  • Optimize ads for reach, engagement, and conversions
  • Track KPIs such as view rate, CPV, and conversions

LinkedIn Ads

  • Run Sponsored Content, Lead Gen Forms, and Message Ads
  • Target corporate professionals and decision-makers
  • Optimize B2B ad performance for quality lead generation

Email Marketing

  • Plan, design, and execute email campaigns for lead nurturing
  • Develop compelling subject lines and high-converting email copy
  • Create visually appealing email templates
  • Segment and personalize audience communication
  • Track metrics like open rate, CTR, leads, and conversions

WhatsApp Marketing

  • Manage and optimize campaigns using WhatsApp Business App/API
  • Create conversational templates for updates, offers, and reminders
  • Integrate WhatsApp with CRMs and automation platforms
  • Track delivery rate, read rate, and response performance
  • Maintain professional and timely communication with leads and clients

Required Skills

  • Strong communication and persuasive copywriting skills
  • Experience with email marketing tools such as Mailchimp, SendGrid, Zoho, etc.
  • Knowledge of WhatsApp automation tools like WATI, Interakt, and Twilio
  • Understanding of A/B testing, funnel building, and performance analytics
  • Hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
  • Working knowledge of CRM systems, automations, and marketing workflows

To Apply

Send your resume to:

Job Type: Full-time

Pay: ₹25, ₹40,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person



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