Performance Marketing Manager
7 days ago
Ealkay Consulting is Hiring: Email, WhatsApp & Digital Ads Marketing Specialist
Location: Hyderabad
Employment Type: Full-Time
Experience: Minimum 2 years in Google Ads, Meta Ads, LinkedIn Ads, Email Marketing & WhatsApp Marketing
About the Role
Ealkay Consulting is looking for a creative, analytical, and performance-driven Digital Ads, Email and WhatsApp Marketing Executive to join our Marketing team.
If you excel in performance-driven communication, funnel-building, audience targeting, and paid advertising — and you're passionate about measurable growth — this role is for you.
Key ResponsibilitiesGoogle Ads
- Create and optimize Search, Display, Video, and Performance Max campaigns
- Conduct keyword research, competitor analysis, and budget allocation
- Improve campaign metrics such as CTR, CPC, Quality Score, and Conversion Rate
- Track and monitor analytics through Google Ads & Google Analytics
Meta Ads (Facebook & Instagram)
- Create, manage, and optimize Meta ad campaigns
- Develop audience targeting, custom audiences, and retargeting strategies
- Analyze campaign performance (CPC, CPL, ROAS)
- Collaborate with the design team for creative assets
YouTube Ads
- Plan and execute YouTube ad campaigns
- Optimize ads for reach, engagement, and conversions
- Track KPIs such as view rate, CPV, and conversions
LinkedIn Ads
- Run Sponsored Content, Lead Gen Forms, and Message Ads
- Target corporate professionals and decision-makers
- Optimize B2B ad performance for quality lead generation
Email Marketing
- Plan, design, and execute email campaigns for lead nurturing
- Develop compelling subject lines and high-converting email copy
- Create visually appealing email templates
- Segment and personalize audience communication
- Track metrics like open rate, CTR, leads, and conversions
WhatsApp Marketing
- Manage and optimize campaigns using WhatsApp Business App/API
- Create conversational templates for updates, offers, and reminders
- Integrate WhatsApp with CRMs and automation platforms
- Track delivery rate, read rate, and response performance
- Maintain professional and timely communication with leads and clients
Required Skills
- Strong communication and persuasive copywriting skills
- Experience with email marketing tools such as Mailchimp, SendGrid, Zoho, etc.
- Knowledge of WhatsApp automation tools like WATI, Interakt, and Twilio
- Understanding of A/B testing, funnel building, and performance analytics
- Hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
- Working knowledge of CRM systems, automations, and marketing workflows
To Apply
Send your resume to:
Job Type: Full-time
Pay: ₹25, ₹40,000.00 per month
Benefits:
- Provident Fund
Work Location: In person
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