Performance Marketing Manager

6 days ago

Hyderabad Telangana, India Keka Full time

About Us We are B2B SaaS Platform pre-dominantly into the HR Space helping companies and employees w r t time attendance performance management payroll management onboarding and hiring modules This is one of those products which any HR would need to automate his her process in any organization 8 years since we have entered the market and we do have a client base of around 8500 at present domestically and now we are planning to expand to the US Market Some of our clients are OYO RR Dream11 One shadi com and so on We have recently received Series funding of 57 million as well which is highest in the SaaS world Few Key Achievements Company Valuation 200 million Approximately Annual Revenue as of 2024 13-14 million USD 60-65 Year-on year growth Highest funding in the SaaS Space About the Role Job Title Lead - Performance Marketing Location Hyderabad Job Summary We are seeking a dynamic and results-driven Head of Performance Marketing to lead our marketing team You will be responsible for developing and executing performance marketing strategies that drive customer acquisition engagement and retention across multiple channels Key Responsibilities Create and implement comprehensive performance marketing strategies to achieve business objectives and drive revenue growth Manage and mentor a team of marketing professionals fostering a culture of innovation collaboration and accountability Manage paid budgets globally while improving campaign performances and increasing ROAS Manage relationship and expectations with various affiliates to drive promised lead volume and quality Oversee the planning execution and optimization of digital marketing campaigns across various channels including PPC SEO display social media Utilize analytics tools to track campaign performance generate insights and make data-driven decisions to optimize marketing efforts Manage and allocate the performance marketing budget effectively to maximize ROI and ensure cost-efficient spending Work closely with product sales and customer service teams to align marketing strategies with overall business goals Stay abreast of industry trends competitor activities and emerging technologies to identify new opportunities for growth Qualifications Bachelor s degree in marketing Business or related field MBA preferred 7 years of experience in performance marketing or digital marketing with at least 3 years in a leadership role Proven track record of driving measurable results in customer acquisition and revenue growth Strong analytical skills with experience in data analysis tools e g Google Analytics Tableau Excellent leadership communication and interpersonal skills Ability to thrive in a fast-paced dynamic environment

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