Equitas Small Finance Bank
17 hours ago
Job Description:
Job Title: Business Development Officer – CASA
Department: Liabilities – Retail Banking
Location: [Specify Branch / Region]
Reports To: Branch Manager / Sales Manager
To drive customer acquisition for Current Account and Savings Account (CASA) and cross-sell bank products while maintaining high service standards and ensuring customer satisfaction.
Key Responsibilities:Acquire new customers for CASA through field visits, cold calling, referrals, and leads provided by the bank.
Generate leads and build a pipeline for sustainable business growth in the catchment area.
Conduct activities (camps, promotions, door-to-door visits) to promote the bank's products.
Cross-sell other retail products such as Fixed Deposits, Recurring Deposits, Insurance, and Loans.
Maintain regular follow-up with customers and provide after-sales service.
Ensure adherence to KYC, AML, and other regulatory guidelines while onboarding customers.
Work closely with the branch team to ensure a seamless customer experience.
Achieve monthly and quarterly sales targets set by the bank.
Strong communication and interpersonal skills
Good understanding of banking products, especially CASA
Local market knowledge and networking skills
Ability to work under pressure and achieve sales targets
Basic computer proficiency
Graduate in any discipline (preferably commerce or finance)
0–2 years of experience in sales, preferably in banking, NBFC, or financial services
Freshers with good communication skills and interest in field sales may also apply
Compensation: As per industry standards + performance-based incentives
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