Content Strategist Lead

Job Description

Our team is in search of a lead content strategist to drive our content calendar and to write rich, meaningful content, translating IT language and jargon into simple, relevant language addressing the pain-points of business stakeholders.

As a Lead Content Strategist of THIS, you will be responsible for planning and successful execution of the monthly content calendar. You will interact with stakeholders across the company and the different business units to understand IT solutions being rendered to a world-wide customer base. You will distil information collected and put in a roadmap to deliver on our content strategy. The Lead Content Strategist will also work with internal and external stakeholders to edit, proof-read and create the thought leadership content in the IT space (Integration, Data, AI, Cloud & Marketplace).

Roles & Responsibilities

Job Responsibilities:

• Plan, create, write, edit, optimize and manage content for market research papers, strategy guides, whitepapers, website pages, case studies, press releases, media stories, branding assets, movie scripts, business presentations, etc.
• Create and plan a content roadmap based on interactions with multiple stakeholders and cross-functional teams across the company. Own and maintain the master content calendar.
• Manage the entire content creation process from ideation through writing, review, design, development, and marketing across multiple platforms.
• Conduct audience research, competitive analysis, and identify content gaps and trends to inform strategy and content formats.
• Collaborate closely with product, design, sales, marketing, and technical teams to ensure content consistency and effectiveness.
• Oversee content governance, ensuring compliance with company policies and legal requirements.
• Create and maintain editorial calendars to coordinate content production and marketing campaigns.
• Guide SEO optimization efforts and work with designers and video editors to produce user- and search-engine-friendly content.
• Measure and analyze content performance using KPIs and analytics tools, refining strategies based on data-driven insights.
• Manage relationships with external content creators, freelancers, and influencers to augment content capabilities.
• Champion best practices in content strategy, governance, and innovation within the organization.

Required Skills & Qualifications:

• 8 to 10+ years of writing experience, in a B2B environment, preferably for IT companies.
• 5+ years of content management experience.
• Ability to extract information from technical teams to provide deep, useful content catering to a business audience.
• Experience in creating graphical content to render meaningful information.
• Great research, organizational and learning skills.
• Contemporary writing skills plus a thorough knowledge of English language, technical writing or a related field.
• Ability to decide and suggest image ideas to enrich business presentations, proposals, articles/blogs, whitepapers, case studies and webpages.
• Impeccable grammar, punctuation, spelling, sentence structure and style.
• Absolute attention to detail.
• Good team player and ability to manage a team.
• Good understanding of SEO and keywords.
• Good understanding of the impact of content on the overall marketing communications.
• Ability to juggle multiple projects while meeting demanding deadlines, producing high-quality work and projecting a positive attitude.
• Proficient with Microsoft Office, including Word and PowerPoint
• Previous experience in writing content on topics like IT Integration, Data, AI, Cloud & Marketplace will be an added advantage.