Senior Digital Marketing Executive

1 week ago

Surat, Gujarat, India GEMGEM Full time ₹ 12,00,000 - ₹ 36,00,000 per year
The Role:

Key Responsibilities

  • Plan, execute, and optimize paid campaigns across Google, Meta, and other platforms
  • Drive performance marketing with a strong focus on ROAS, CPL, and CAC metrics
  • Own and execute the SEO strategy (on-page, off-page, technical) to improve organic visibility
  • Work closely with content, creative, and product teams to deliver cohesive marketing initiatives
  • Manage and scale remarketing, audience segmentation, and funnel optimization
  • Use tools like GA4, Looker Studio, Google Tag Manager, Meta Events Manager, and CRM platforms to track, analyze, and report on campaign performance
  • Own end-to-end marketing performance reporting – including daily, weekly, monthly, quarterly, and yearly analysis, benchmarking, and comparisons
  • Stay updated on platform algorithm changes and adapt strategies accordingly
  • Mentor junior team members and support the marketing team lead in strategy planning
Ideal Profile:

What You Bring to the Vault:

  • 4+ years of strong hands-on experience in digital marketing (preferably eCommerce/D2C)
  • Proven track record of managing performance campaigns across Google Ads, Meta Ads (Twitter & LinkedIn Ads a plus)
  • Strong analytical skills and comfort with data-driven decision making
  • Solid understanding of conversion funnels, retargeting strategies, and A/B testing
  • Proficient in using tools like GA4, Google Search Console, Meta Business Manager, Looker Studio, etc.
  • Experience in marketplaces or luxury/fashion brands is a plus
  • Bachelor's degree in Marketing, Business, or related field

Shine Bright with These KPIs:

  • Campaigns with high ROAS and reduced CAC
  • Regular, insightful performance reports that guide better decisions
  • Strong organic growth from improved SEO strategy
  • Effective funnel optimization and retargeting conversion
What's on Offer?
  • Opportunity within a company with a solid track record of performance
  • Fantastic work culture
  • Attractive Salary & Benefits

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