Digital Marketing Executive

Our client is a fast-growing IT company delivering cutting-edge technology solutions for the luxury jewellery industry. Their mission is to simplify jewellery buying and selling through innovative digital platforms and modern marketing strategies.

They are looking for a Digital Marketing Executive who can drive brand visibility, customer acquisition, and revenue growth for our luxury jewellery e-commerce platforms.

Key Responsibilities

1. Campaign Management

• Develop and implement digital marketing strategies for luxury jewelry e-commerce websites.
• Plan, manage, and optimize Google Ads and Facebook Ads campaigns to maximise ROI.
• Create and execute campaigns tailored for U.S. audiences, including major shopping events such as Black Friday, Cyber Monday, and holiday seasons.
• Adjust campaign schedules aligned with U.S. time zones.
• Conduct A/B testing for ad copy, creatives, and audience targeting to improve performance.

2. Analytics & Reporting

• Set up and maintain tracking systems using GA4, Google Tag Manager, and Meta Events Manager.
• Monitor critical metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Analyze campaign performance and generate insights-driven recommendations.
• Prepare weekly and monthly marketing performance reports.
• Track and optimize Customer Acquisition Cost (CAC) and overall marketing ROI.

3. Content Creation & SEO

• Use AI tools like ChatGPT to create engaging ad copy, social media content, blogs, and email content.
• Write compelling and persuasive copy suited for luxury jewelry consumers.
• Apply SEO best practices to improve website ranking and visibility.
• Develop optimized product descriptions and high-conversion landing pages.
• Ensure consistent brand voice and style across all platforms.

4. Social Media & Online Reputation

• Manage social media accounts, including Instagram, Facebook, and Pinterest.
• Create and manage content calendars featuring engaging multimedia content.
• Respond to customer reviews, messages, and comments politely and professionally.
• Increase brand engagement, community interaction, and follower growth.
• Monitor online reputation and track brand sentiment.

5. Email Marketing

• Plan and execute promotional, seasonal, and engagement-based email campaigns.
• Build automated flows such as welcome series, cart abandonment, and win-back campaigns.
• Segment audiences and personalize messages for better conversion.
• Perform A/B testing on subject lines, content, and layouts to enhance performance.

6. Collaboration & Project Management

• Work closely with creative, development, and client success teams.
• Manage multiple marketing campaigns simultaneously using tools like ClickUp, Asana, or Trello.
• Ensure campaigns are executed on time with high-quality deliverables.
• Adapt quickly in a fast-paced environment and manage shifting priorities.

Requirements

Education & Experience

• Bachelor's degree in marketing, Communications, Business, Computer Science, or a related field.
• 2–5 years of hands-on digital marketing experience.

Technical Skills

• Proficiency in Google Ads and Facebook Ads campaign management.
• Experience with GA4, Google Tag Manager, and Meta Events Manager.
• Familiarity with AI-based content creation tools like ChatGPT.
• Basic understanding of SEO principles and website optimization.

U.S. Market Expertise

• Experience creating campaigns for U.S. audiences (preferred).
• Understanding of U.S. cultural nuances and major shopping seasons.

Key Competencies

• Strong analytical and data-driven decision-making skills.
• Ability to manage multiple campaigns across different platforms.
• Excellent written and verbal communication.
• Attention to detail with a commitment to high-quality output.
• Proactive, adaptable, and collaborative team player.
• Experience with project management tools is a plus.

Why Join Jewel Pro Tech?

• Innovative Tech Environment: Work at the crossroads of luxury retail and cutting-edge technology.
• Diverse Portfolio: Manage marketing for global high-end jewelry brands.
• Professional Growth: Be part of a rapidly expanding organization with strong career advancement potential.
• High-Impact Role: Your work directly influences business growth and customer engagement.
• Collaborative Culture: Work with a passionate, creative, and results-driven team.

Key Performance Metrics

• Monthly traffic and conversion rate growth
• ROAS and CAC optimisation
• Social media engagement metrics
• Email marketing performance
• Campaign-specific KPIs and brand awareness growth