Senior Email Marketer

1 day ago

Noida, Uttar Pradesh, India Software Engineering Firm Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Job Description: Sr. Email Marketer – Lead Generation Location: Noida Experience: 6–12 Years
Role Summary & Key Objectives We are looking for a results-driven Sr. Email Marketer – Lead Generation who will be responsible for planning, executing, and optimizing email marketing campaigns to drive qualified B2B leads and nurture prospects through the funnel. The role demands a strong grasp of email automation tools, segmentation strategies, campaign analytics, and compliance best practices. The ideal candidate will combine technical expertise with creativity to maximize engagement, improve deliverability, and consistently achieve lead generation goals.
Core Responsibilities
  • Develop and execute targeted email marketing campaigns to drive lead generation and nurture leads through the buyer journey.
  • Manage end-to-end campaign operations – from audience segmentation, list building, template design, and content personalization to testing and deployment.
  • Monitor campaign performance, generate insights, and optimize for open rates, CTR, conversions, and deliverability.
  • Ensure compliance with GDPR, CAN-SPAM, and data privacy regulations.
  • Collaborate with sales and business teams to align campaigns with lead quality and conversion objectives.
  • Manage and optimize marketing automation workflows and lead scoring models.
  • Continuously research and implement new tools, trends, and strategies in email marketing for better ROI.

Must-Have Skills Technical Skills:
  • Strong expertise in email marketing platforms (HubSpot, Marketo, Pardot, Mailchimp, Zoho, or similar).
  • Hands-on experience with CRM systems (Salesforce, HubSpot CRM, MS Dynamics, etc.).
  • Proficiency in A/B testing, personalization, segmentation, and automation workflows.
  • Strong understanding of email deliverability, domain reputation, and inbox placement best practices.
  • Ability to analyze data and generate campaign performance reports.
Soft Skills:
  • Excellent written communication and attention to detail.
  • Strong analytical and problem-solving mindset.
  • Ability to collaborate with sales, content, and design teams.
  • Goal-oriented, self-driven, and capable of working in a fast-paced environment.

Good-to-Have Skills
  • Experience with B2B SaaS / IT services lead generation campaigns.
  • Familiarity with content marketing and LinkedIn lead generation strategies.
  • Knowledge of HTML/CSS for email template customization.
  • Exposure to marketing analytics tools (Google Analytics, Power BI, Tableau).
  • Understanding of account-based marketing (ABM).

Experience Requirements
  • 6–12 years of proven experience in email marketing with a strong focus on B2B lead generation.
  • Demonstrated track record of delivering measurable pipeline contribution through email campaigns.
  • Prior experience in handling large mailing lists and global campaigns is highly preferred.

KPIs / Success Metrics
  • Lead Generation: Number and quality of leads generated through email campaigns.
  • Engagement Metrics: Open rate, click-through rate (CTR), bounce rate, and unsubscribe rate.
  • Conversion Metrics: Leads nurtured to MQL/SQL stage and contribution to revenue pipeline.
  • Deliverability: Inbox placement rate, spam complaints, and sender reputation.
  • Campaign Efficiency: Timely execution, adherence to compliance, and ROI from campaigns.
  • Innovation: Implementation of new strategies, tools, or experiments that enhance campaign effectiveness.

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