Head of Marketing
3 days ago
We're Hiring: Head of Marketing & Growth (US Solar Business)
Location: Remote/India (Working closely with US leadership)
We're looking for a senior marketing leader to
own our entire demand-generation engine
and build a predictable, scalable revenue machine. This role will lead strategy, execution and team building across paid media, content, creative, website, analytics and funnel optimization.
As Head of Marketing & Growth, you will work directly with the founder and US sales leadership to drive profitable customer acquisition and build a world-class marketing function from the ground up.
Key Responsibilities
- Own full marketing & growth strategy — channel mix, budgets, performance targets and lead/booking roadmap.
- Build and lead a high-performing team across media buying, content, creative, ops and analytics.
- Drive performance marketing on Meta, Google and other channels to hit CPL and CPS targets.
- Design, test and optimize end-to-end funnels from ad → booked appointment.
- Set up robust tracking, attribution and reporting across CRM, ad platforms and analytics tools.
- Partner with sales to define "qualified leads," improve quality and iterate based on close rates.
- Own brand presence — website, social, creative direction and online reputation.
- Manage external agencies/freelancers while keeping core strategy in-house.
- Build scalable playbooks, SOPs and dashboards for repeatable, predictable execution.
Requirements
- 10+ years in performance-driven digital marketing/growth roles; 3+ years in a leadership role.
- Proven track record running profitable paid campaigns at significant budgets (US/English-speaking markets preferred).
- Strong analytical mindset — fluent with funnels, unit economics, CPL, CPS and payback.
- Hands-on expertise with Meta/Google Ads, landing page builders, analytics tools and CRMs.
- Experience hiring, coaching and managing a marketing team.
- Excellent English communication and ability to work closely with US leadership.
- High bias for action — you ship campaigns, run experiments and own hard numbers.
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