Brand Content Strategist

7 days ago

Mumbai, Maharashtra, India Vastramay Pvt. Ltd. Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We're building the
H&M of Indian Ethnicwear
— and content is going to be at the heart of that journey.

Vastramay (₹100 Cr brand, across Menswear, Womenswear, Kidswear & Pets) is looking for a
Content Strategist
to shape our brand story, build recurring content IPs, and create viral, culture-first campaigns.

If you're someone who can blend
festivals + fashion + fresh formats + AI creativity
, we'd love to talk.

Drop in your profiles / referrals. Full JD shared Below


About Vastramay

Vastramay is one of India's fastest-growing ethnicwear brands, with a vision to become the
"H&M of Indian Ethnicwear."
Having achieved ₹100 Cr revenue last year, we are present across
Menswear, Womenswear, Kidswear, and even Pets.
Our in-house creative hub produces shoots, campaigns, and AI-powered content, powering our presence across marketplaces, D2C, and offline expansion.

We are now looking for a
Content Strategist
to build and lead our long-term storytelling engine across digital platforms.


Role Overview

You will be the architect of Vastramay's content vision and brand story — turning our cultural, festive, and family-led ethos into engaging narratives that scale. From building recurring content IPs to leading an annual content calendar, you'll drive execution across formats (Reels, Shorts, static, campaigns). You'll collaborate with AI tools and our in-house creative talent to multiply output without losing authenticity.


Key Responsibilities

  • Own and evolve Vastramay's overarching brand story, aligned with our vision.
  • Develop content pillars and recurring IPs (festivals, weddings, family twinning, etc.).
  • Build and manage a 12-month cultural + occasion-led calendar.
  • Work with creative, studio, and AI design teams to bring strategy to life daily.
  • Blend cultural insight with trend-first formats to make content both
    deep and viral
    .
  • Experiment with AI-driven ideation while keeping content authentic.
  • Partner with influencers, UGC creators, and communities to amplify reach.
  • Track performance, build feedback loops, and optimize quarterly.


Ideal Candidate

  • 4–7 years in fashion / lifestyle / consumer brand content strategy.
  • Strong grasp of Indian culture, festivals, and fashion narratives.
  • Proven record of creating viral social content + structured campaigns.
  • Hands-on with Instagram Reels, YouTube Shorts, UGC/community campaigns.
  • Comfortable with AI tools (ChatGPT, Midjourney, Runway, etc.) as creative accelerators.
  • Excellent copywriting, storytelling, and multi-format thinking.
  • Thrives in a fast-paced, founder-led startup environment.


What We Offer

  • Define and own the brand story + content voice of a ₹100 Cr+ ethnicwear brand.
  • Work at the intersection of
    fashion, culture, and AI-led creativity.
  • In-house support: studio, designer, video editor, AI prompt editor.
  • Entrepreneurial freedom + direct impact on brand visibility & growth.

Let's build something iconic together

  • Content Strategist

    3 days ago

    Mumbai, Maharashtra, India Content-Whale Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Job DescriptionContent Strategist - SalesAbout Content Whale-Welcome to Content Whale, where we redefine the content industry. With exemplary SEO content fused with captivating visuals, we help businesses become content accelerated entities. Experience the power of our professional approach and unleash your true potential. Join us on the journey to content...

  • Brand Strategist

    3 weeks ago

    Mumbai, Maharashtra, India, Maharashtra OLIVER Agency Full time

    Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with...

  • Content Strategist

    1 week ago

    Mumbai, Maharashtra, India Pepper Content Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Title: Manager - Content StrategyLocation: MumbaiAbout the role:As a Manager - Content Strategy at Pepper Content, you will play a key role in shapingcontent-driven solutions across SEO, thought leadership, B2B demand generation, ownedassets, consumer journeys and YouTube.Key Responsibilities:1. Strategy & Consultation● Understand client challenges and...

  • Brands Strategist

    2 weeks ago

    Mumbai, Maharashtra, India Cian Vision Technologies (P) Limited Full time ₹ 4,20,000 - ₹ 6,30,000 per year

    Job Title: Brands Strategist & Social Media Marketing ManagerLocation: Goregaon (W), MumbaiCompany: Cian Vision Technologies (P) Limited (CVTPL)Job Type: Full-Time | PermanentExperience: 4 – 5YearsSalary: Up to ₹55,000/monthAbout Us:Cian Vision Technologies (P) Limited (CVTPL) is a Business & Management Consulting firm offering strategic branding and...

  • Content Strategist

    7 days ago

    Mumbai, Maharashtra, India OLIVER Agency Full time ₹ 40,00,000 - ₹ 80,00,000 per year

    Established in 2004,OLIVERis the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with...

  • Content Strategist

    2 weeks ago

    Mumbai, Maharashtra, India onthegotech Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionFounded in 2025, aims to bridge the gap between talent and opportunity in the recruitment landscape. We are dedicated to connecting job seekers with their dream careers while addressing the challenges faced by employers. Our passion for connecting people has driven 's growth and continuous improvement of our approach. We strive to create...

  • Senior Brand Strategist

    1 week ago

    Mumbai, Maharashtra, India Realatte Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title: Sr Brand StrategistExperience: 6+ years in a digital marketing agencyJob Description:We're looking for a Senior Creative Strategist / Brand strategy with strong experience in content writing, campaign ideation, and digital storytelling. The ideal candidate will have worked closely with design, video, and media teams to shape brand narratives...

  • Content Strategist

    7 days ago

    Mumbai, Maharashtra, India Creative Honchos Pvt Ltd Full time ₹ 1,50,000 - ₹ 2,50,000 per year

    Job Title: Content StrategistLocation: Mumbai (On-site only)Experience: 2+ YearsIndustry: Advertising / Digital MarketingEmployment Type: Full-TimeAbout the Role:We are on the lookout for a dynamic Content Strategist with a proven track record in the advertising industry, capable of crafting out-of-the-box social media strategies and high-performing content...

  • Content Strategist

    3 weeks ago

    Mumbai, Maharashtra, India, Maharashtra Pepper Content Full time

    Job Title: Manager - Content StrategyLocation: MumbaiAbout the role:As a Manager - Content Strategy at Pepper Content, you will play a key role in shapingcontent-driven solutions across SEO, thought leadership, B2B demand generation, ownedassets, consumer journeys and YouTube.Key Responsibilities:1. Strategy & Consultation● Understand client challenges and...

  • Content Strategist

    1 week ago

    Navi Mumbai, Maharashtra, India Finulent Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    We are hiring for a professional into Content Strategist role at our Navi Mumbai - Turbhe location.Requirement Details:Designation - Content StrategistExperience - Minimum 5 YearsLocation - Navi MumbaiCandidates available to join immediately or within 30 days are preferred.Roles & Responsibilities:Experience into B2B Content creation & management for Social...