Campaign Management, Officer

Who we are looking for

The role Marketing Officer will be responsible for supporting the Global Account-based marketing (ABM) and European marketing team on developing and executing marketing campaigns to support regional revenue priorities.

In this full-time role, you will support and coordinate with cross-functional teams to ensure planning and delivery of marketing assets, supporting the execution of campaigns across channels including email, advertising, webinars, events, and social media. You will also assist with inputs on campaign messaging, content creation and reporting as needed. You will be required to work collaboratively with the following teams and channels, international marketing, product marketing, customer insights and analytics, digital team, content, creative and, as relevant, third-party contractors or agencies to deliver the projects as per plan.

This position will provide the successful candidate an opportunity to gain experience and grow their skills across the full marketing mix while working in a vital and dynamic industry.

Why this role is important to us

This role is essential to support the success of the Account based marketing (ABM) and European focused campaigns, both from brand awareness, engagement and lead generation perspective. Timely planning and execution of these campaigns is key for International Marketing to contribute to business and sales outcomes. In this role, the candidate will help us manage day-to-day deliverables in an effective way, while also helping build long term plans, processes and best practices for campaigns for Marketing as a whole.

What you will be responsible for

Responsibilities include (but not limited to):

• Working with the ABM and European marketing managers to support the execution of brand awareness and lead generation marketing campaigns, using a variety of channels including email, social media, paid media, webinars and events.
• Content creation – responsible for reviewing copy for social media, digital channels and emails ensuring alignment with campaign messaging and campaign strategy. This includes coordinating with the editorial team to maintain consistency and quality.
• Assisting with project management of marketing projects to ensure they are delivered to a high standard and to schedule.
• Email marketing – building an effective targeting approach and working with digital team to execute on email marketing campaigns
• Coordinating with research and analytics team to leverage insights for messaging and targeting planning.
• Demonstrate and report on ROI of campaigns through reviewing campaign metrics against objectives; tracking and inputting activities in CRM and campaign optimization and course correction as needed.
• Provide event management support for both virtual and in-person events, including managing invitations, coordinating with stakeholders and speakers, overseeing logistics, and handling post-event communications.
• Stakeholder alignment: Ensure clear and regular communication with key stakeholders. Align on campaign strategy, provide campaign performance updates and work on agreed next steps.
• Collaborate cross-functionally with internal teams (e.g. digital, research and analytics, product marketing) to execute marketing campaigns and tactics effectively.
• Collaborate with third-party agencies on specific campaign scopes to support effective execution and ensure high quality delivery.

What we value

These skills will help you succeed in this role:

• Demonstrated experience in marketing strategy and planning, with hands-on experience across digital, content, and email channels, particularly within B2B/financial services.
• Exposure to integrated marketing campaigns, solid understanding of campaign workflows and channel optimization.
• Exceptional communicator and presenter, adept at influencing stakeholders and driving alignment with cross-functional teams.
• Creative and forward-thinking marketer, consistently staying ahead of emerging trends, technologies, and innovations in B2B marketing.
• Highly organized and detail-oriented, with proven ability to manage multiple projects simultaneously, with minimal supervision, while maintaining high standards of execution.
• Strong stakeholder management skills, with a track record of building trusted relationships and driving collaboration across functions in a large organization.
• Exposure in in vendor and agency management (preferred), to support timely, high-quality, and budget-compliant delivery of marketing initiatives.
• Insight-driven, able to interpret research insights and campaign measurement metrics to help inform campaign planning and optimization.
• Technically proficient in marketing platforms, including Marketo, Salesforce, Adobe tools, and Microsoft Office Suite; familiarity with AI tools like Microsoft Copilot to enhance productivity and streamline operations.

Education & Preferred Qualifications

• Degree in marketing, business communications, or marketing project management is preferred with a strong record of achievement
• 9+ years of experience in related field of marketing and campaign management, marketing project management, performance marketing. Experience working in financial services or technology sector is preferred

About State Street

What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.

Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You'll have access to flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.