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Manager - Pricing & Strategy, Digital Business
2 weeks ago
Job Title: Manager - Pricing & Strategy, Digital Business
Function - Digital Business
Location - Mumbai
Supervisor - Lead - Pricing and Strategy, Digital Business
Role Overview -
The primary role of the incumbent would be toevolve the Branded Content and the Sales Strategy and Pricing, to maximize the top line and bottom line forthe Digital Business
Position Interlinkages -
Within The Organization -
Marketing
Direct Ad Sales
Emerging Business and Markets team
Brand Solutions
Pricing and Strategy team
Outside The Organization -
Media Agencies
Customers/ Clients
Education - MBA (full time) preferred
Key Responsibilities:
Annual and Medium-Term Planning
Design the budget plan by time, bands and months
Track and analyze actuals vs target
Generate weekly category snapshot /monthly/quarterly reports based on sales reviews
Analysis and Strategic Inputs
Liaise with agencies to understand the platform evaluation criteria
Understand competition in terms of pricing and client strategies
Provide insights to the sales team in terms of various reports and analysis
Provide input to the business planning team while evaluating properties
Identify revenue gaps and provide insights to the sales teams on how to bridge them
Arrive at a pricing strategy thorough analytical breakdowns of pricing structures and sales funnels ofsimilar competitor products and services and identifying specific strategies used in pricing models
Sales Force Effectiveness
Coach the sales teams on their day-to-day activities and answering their queries
Develop tools e.g. deal automation software to improve the effectiveness of the sales team
Provide inputs and support for sales review
Branded Content
Will be the ambassador for branded content on Sony LIV. The role holder will take it to market, build it &own it.
To spearhead the integrating of Brands on OTT Platform, in brand safe environment
Candidate will be expected to have a strong relationship with large media agencies across India primarilyon the branded content divisions, develop the market and create business opportunities.
Will work with the sales team nationally & identify suitable opportunities across their brands in order tocreate excitement around upcoming Web Originals, Content Hosting & other content specific options onthe platform.
Will be working with internal stakeholders i.e. Direct Sales to develop bespoke solutions & successfulclient delivery.
People
Candidates must have good organization skills and ability to get things done by liaising and managingexpectations
Candidate must possess excellent time management, scheduling, and organizational skills, be able tofollow procedures, work well independently or in a team setting, be adaptable to changes
Candidates experienced with sponsorship sales, sales on the SME/LCS side and excellent presentationskills will be preferred.
Qualifications/ Requirements:
Must have a 6+ years of Media / Advertising sales background.
Must be well versed with client strategies and advertising agencies and channel partners fromNorth/West/South - should be well networked and connected.
Efficient to handle business as an entrepreneur
Excellent communication skills
Highly Motivated
High on ideation while creating brand solutions for the clients in-sink with their communicationstrategies.
Must possess a strong understanding of the market
A proven record of achieving business and individual goals
Strong executor who is proactive and anticipates evolving business needs.
Communicates clearly and effectively externally and internally and possesses strong interpersonal andrelationship-building skills
Why join us?
Sony Pictures Networks is home to some of India's leading entertainment channels such as SET, SAB, MAX,PAL, PIX, Sony BBC Earth, Yay, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3,SONY TEN4, to name a few
Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one stepcloser to being a progressive digitally-led content powerhouse.
Our independent production venture- Studio Next has already made its mark with original content and IPs forTV and Digital Media.
But our quest to Go Beyond doesn't end there. Neither does our search to find people who can take us there.
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring YourOwn Self Philosophy and are recognised as a Great Place to Work.
- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years
- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in Indiastudy- Ranked amongst 100 Best Companies for Women In India
- ET Human Capital Awards 2021- Winner across multiple categories
- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.
The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary