Strategy Manager

2 weeks ago

Mumbai, Maharashtra, India Fatakpay Digital Full time

Department: Business Strategy - Offline Channel

Reporting To: National Head - Offline Vertical

Job Purpose

To drive strategic growth initiatives for the Offline Business vertical by designing new channel expansion strategies, conducting in-depth business analysis, identifying opportunities for improvement, and refining existing product and process flows. The role involves close collaboration with business, product, credit, operations, and analytics teams to build a scalable and efficient offline ecosystem.

Principal Accountabilities

1. Channel Strategy & Expansion

  • Develop and execute strategies to expand offline channels (DSA, Connectors, branches, partnerships, and feet-on-street).
  • Evaluate new business pockets, target segments, and geographical expansion opportunities.
  • Define partner selection frameworks, productivity benchmarks, and engagement models.
  • Build scalable, repeatable formats for channel activation and performance ramp-up.

2. Business Insights & Analytics

  • Analyze business performance across funnels: lead login sanction disbursement early portfolio.
  • Identify growth levers, revenue opportunities, leakages, and efficiency gaps across channels.
  • Create dashboards, MIS, and strategic reports for senior leadership.
  • Benchmark competition and industry trends to inform decision-making.

3. Product & Process Review

  • Map existing product journeys and operational flows end-to-end, highlighting inefficiencies and friction points.
  • Recommend refined processes to improve TAT, reduce rejections, and enhance partner & customer experience.
  • Work with Product, Tech, Credit, and Ops to implement redesigned flows.
  • Assess the impact of policy and product changes across regions and channels.

4. Cross-Functional Collaboration

  • Partner with Sales, Product, Credit, Operations, Risk, and Collections to align strategy with execution.

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