Senior Business Associate

Know the Company :

PeepalCo is a canopy for brands serving India with tailored wealth-tech products, Making Money Equal for All. Founded by Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, PeepalCo's products include CoinSwitch and Lemonn. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures.

PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands, CoinSwitch, Lemonn will be housed under PeepalCo.

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About the role:

We are looking for a highly driven and results-oriented Senior Business Associate - Channel & Community Growth to spearhead the acquisition and scaling of our sub-broker network while simultaneously driving user acquisition and trading volume through influencer and community marketing efforts. This role requires a unique blend of B2B sales expertise, digital marketing acumen, and strong quantitative skills.

What You Will Do:

Sub-Broker/Channel Acquisition & Scaling (B2B Sales)

• Lead Generation: Proactively identify and generate high-quality sub-broker/Authorised Person (AP) leads primarily from traditional Stock Market channels, financial advisory firms, and related financial distribution networks.
• Pitch & Conversion: Clearly and persuasively pitch the CoinSwitch sub-broker program to potential partners, highlighting the platform's value proposition, commission structure, and growth opportunities.
• Onboarding & Training: Manage the complete partner lifecycle, from initial contract signing and KYC process to onboarding and initial product training to ensure a fast and effective start.
• Performance Scaling: Act as the primary relationship manager for onboarded sub-brokers, providing ongoing support, performance analysis, and motivation to consistently scale their trading volume and user base.

II. Influencer & Live Trading Volume Growth (B2C Marketing)

• Influencer Management: Identify, onboard, and manage a high-performing portfolio of finance, trading, and crypto influencers/creators across major social media platforms.
• Campaign Execution: Execute and monitor influencer marketing campaigns focused on driving new user acquisition and increasing trading volume on the CoinSwitch platform.
• Live Trading Strategy: Conceptualise, coordinate, and execute Live Trading Sessions with key influencers to engage the community, educate users, and boost transactional activity.
• Performance & ROI: Track, analyse, and report on the performance (users, trading volume, cost-per-acquisition) of all influencer and community marketing initiatives.

What You Should Have:

• Experience: Minimum 2 years of relevant experience in B2B Sales, Channel Partner Acquisition (specifically in the financial services, brokerage, or fintech industry), or Influencer/Affiliate Marketing.
• Communication: Excellent verbal and written communication skills in both Hindi and English are essential for effective pitching to channel partners and coordinating with influencers across India.
• Sales Acumen: Proven track record in achieving and exceeding sales/acquisition targets. Highly persuasive and skilled in negotiation and relationship building.
• Quantitative Skills: Strong foundation in Mathematics and a high level of proficiency in Microsoft Excel (or Google Sheets) for lead tracking, sales forecasting, commission calculations, and campaign performance analysis.
• Domain Knowledge: Basic understanding of the Stock Market ecosystem, brokerage models (sub-broker/AP structure), and a strong interest in the Crypto/Fintech space.
• Education: Bachelor's degree in Business Administration, Marketing, Finance, or a related field.

Life at PeepalCo

We take great pride in what we do and are committed to our mission. And we have a lot of fun while at it

Here's how we do things at PeepalCo:

• Customer-first: That's the North Star. Everything we do is to make our users' investment experience better and simplified.
• Ownership: We don't sport lab coats, but we experiment—a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.
• Data-driven: The source of truth. Simple as that.
• Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, offsites, gift boxes, and more

Speaking of lists, the perks and benefits are so extensive, this space isn't enough. Here are a few:

• Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave
• Gender Reassignment Surgery: Be the best version of you We'll support you and reimburse your medical bill.

Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us