Digital Marketing
8 hours ago
What You'll Be Doing:
- Manage and update our HubSpot website, including building landing pages, forms, and publishing content.
- Conduct keyword research and implement on-page SEO strategies to improve organic visibility.
- Plan and execute digital campaigns, including setting up email marketing (segmentation, reporting), managing the content calendar, and scheduling social media content.
- Own the complete data and reporting lifecycle across platforms, from implementing campaign tracking (UTMs, pixels) to creating dashboards and analyzing performance to deliver key insights.
- Provide basic design support for marketing assets using Canva or Figma to ensure project continuity.
What You Bring to the Table:
- 2-4 years of experience in a digital marketing or marketing operations role.
- Hands-on experience with HubSpot or similar tools
- Strong proficiency in marketing data and analytics, with hands-on experience in Google Analytics (GA4), Excel/Google Sheets, and UTM tracking.
- Proficiency in SEO fundamentals, including keyword research and on-page optimization.
- Excellent organizational and communication skills, a meticulous attention to detail, and a methodical approach to problem-solving.
Bonus Points For:
- A/B testing and conversion rate optimization.
- Experience with paid media campaign reporting (Google Ads, LinkedIn Ads, etc.)..
- Experience with Google Tag Manager.
- Basic knowledge of HTML/CSS.
- Familiarity with design tools like Canva or Figma.
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