Digital Marketing Manager

2 days ago

Vadodara, Gujarat, India I.Mle Training Solutions Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Chance to work with Gujarat's No. 1 Group of Company

(Featured Under TIMES, FORBES, ET & Business Outlook)

Key Responsibilities:

1. Strategic Digital Marketing Planning


• Develop and execute cutting-edge digital marketing strategies to achieve client and

company objectives.


• Identify and target high-potential industries and clients for tailored marketing

solutions.

2. Marketing Automation


• Implement and manage marketing automation tools to streamline campaigns and

improve efficiency.


• Create automated workflows for lead nurturing, email marketing, and performance

tracking.

3. Lead Generation Responsibilities


• Design and execute lead generation campaigns on Meta (Facebook, Instagram),

Google Ads, LinkedIn, and other relevant platforms.


• Optimize campaigns to improve cost per lead (CPL) and conversion rates.


• Develop lead capture forms that align with campaign objectives.


• Analyze audience insights and adjust targeting strategies to maximize lead quality.

4. Client Relationship Management


• Lead client presentations, follow-ups, and strategy discussions to ensure alignment

with their digital marketing goals.


• Build and maintain strong, long-term client relationships while acting as a trusted

advisor.

5. Market Trend Analysis


• Monitor market trends, emerging technologies, and competitor strategies to stay

ahead in the digital landscape.


• Identify opportunities for service diversification and geographic expansion.

6. Leadership & Team Collaboration


• Lead and mentor the digital marketing team to achieve project goals and exceed

client expectations.


• Collaborate with creative, performance, and technical teams to deliver impactful

campaigns and automation solutions.

7. Campaign Optimization


• Oversee the creation and optimization of ad campaigns, content marketing

initiatives, and social media strategies.


• Ensure campaigns deliver measurable results and exceed performance

benchmarks.

8. Performance Monitoring & Reporting


• Track and analyze key performance metrics to evaluate campaign success and

client ROI.


• Provide actionable insights to the management team for continuous improvement.

Qualifications and Skills


• Education
: BBA, MBA, or equivalent degree in Marketing, Digital Marketing, or a related

field.


•
Experience
: Minimum 2+ years in a digital marketing role with a focus on automation and

campaign management.


•
Salary
: As per Industry standards + Incentives


• Proven track record of delivering successful digital marketing campaigns and exceeding

performance goals.


• Proficiency in marketing automation tools (e.g., Pabbly, Aisensy, HubSpot, Marketo, or

similar platforms).


• Exceptional communication, presentation, and negotiation skills.


• Strong understanding of digital marketing trends, analytics, and automation technologies.


• Leadership skills with the ability to inspire and mentor a team.


• Strategic mindset with attention to detail and a results-driven approach.

What We Offer:


• A collaborative and innovative work environment.


• Opportunities for professional growth and leadership development.


• Competitive salary and performance-based incentives.


• Flexible working conditions.


• Chance to work with leading brands and on transformative projects.

How to Apply:

Interested candidates can apply directly on LinkedIn OR can email their resume and a cover letter to:


with the subject line:
Application for Digital Marketing &

Automation Master Role
.

Contact Details:

Team I.M.Possible:
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