Sales & Marketing Executive

8 hours ago

Patna, Bihar, India Ford Hospital and Research Centre (FHRC) Full time

Job Summary:

The Hospital Sales & Marketing Executive is responsible for developing and implementing strategic sales and marketing plans to increase patient admissions, enhance brand presence, and drive revenue growth for the hospital. This role involves identifying new business opportunities, building and maintaining relationships with healthcare providers, and ensuring effective communication of the hospitals services and value propositions.

Key Responsibilities:

Sales Strategy and Execution:

Develop and execute a comprehensive sales strategy to achieve the hospital's revenue goals.

Identify and target potential patient sources, including primary care physicians, specialists, insurance companies, and corporate clients.

Conduct market research to identify new business opportunities and stay informed about industry trends.

Marketing Strategy and Campaigns:

Create and implement effective marketing campaigns across various channels (digital, print, events) to promote hospital services.

Collaborate with the marketing team to design promotional materials and advertisements.

Utilize social media platforms and the hospital's website to increase brand visibility and engagement.

Relationship Management:

Build and maintain strong relationships with referring physicians, clinics, insurance companies, and other stakeholders.

Organize and attend networking events, health fairs, and community outreach programs to promote the hospital.

Act as a liaison between the hospital and external partners to ensure smooth referral processes and patient satisfaction.

Data Analysis and Reporting:

Analyze sales and marketing data to measure the effectiveness of strategies and campaigns.

Prepare regular reports on sales performance, market trends, and campaign results.

Provide insights and recommendations to the Director of Sales and Marketing based on data analysis.

Patient Experience Enhancement:

Work closely with the patient services team to ensure a positive patient experience from initial contact to post-treatment follow-up.

Gather patient feedback and implement strategies to improve service quality and patient satisfaction.

Compliance and Ethics:

Ensure all sales and marketing activities comply with healthcare regulations and ethical standards.

Maintain up-to-date knowledge of industry regulations and best practices.

Qualifications:

Bachelors degree in Marketing, Business Administration, Healthcare Administration, or a related field. A Master's degree is preferred.

Minimum of 1-3 years of experience in sales and marketing, preferably in the healthcare industry.

Strong understanding of healthcare services and patient referral processes.

Excellent communication, negotiation, and interpersonal skills.

Proficiency in using CRM software and marketing tools.

Ability to work independently and as part of a team.

Strong analytical skills and attention to detail.

Skills and Competencies:

Strategic thinking and problem-solving abilities.

Creativity and innovation in developing marketing strategies.

Ability to manage multiple projects and prioritize tasks effectively.

Strong organizational and time management skills.

High level of professionalism and ethical conduct.

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