Senior Executive

1 day ago

Delhi, Delhi, India Sony Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities

  • Assist in developing and executing comprehensive PR and communication plans aligned with business objectives and brand goals.
  • Coordinate and manage PR agency activities including press releases, product launches, product reviews and media events to ensure timely and effective communication.
  • Plan, execute and monitor influencer marketing campaigns in collaboration with internal marketing teams, ensuring alignment with brand positioning and campaign objectives.
  • Track and evaluate the effectiveness of media and influencer campaigns, providing insights, reports and recommendations for improvement.
  • Work closely with cross-functional teams such as product marketing and brand communication to ensure consistent messaging and unified communication efforts.
  • Support content creation, review, and approvals, ensuring adherence to brand guidelines and communication standards.
  • Build and nurture relationships with media, influencers, and key stakeholders to expand reach and enhance brand visibility.

Preferred candidate profile

  • Bachelors or Master's degree in Mass Communication, Public Relations, Journalism or related field.
  • 6+ years of experience in corporate communications, public relations working in Corporate
  • Established relation with tech media, good understanding of the media landscape, digital communication trends and influencer marketing.
  • A proactive, detail-oriented person with good organizational skills.Ability to work collaboratively across teams and engage with external agencies effectively.
  • Analytical mindset to assess PR & Influencer campaign effectiveness and translate insights into actionable recommendations.

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