Senior Analyst, Campaign Deployment

1 day ago

Hyderabad, Telangana, India Novartis Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Description Summary

Responsible for the entire email campaign deployment process including subscriber segmentation, test sends, preparing the final subscriber list, and scheduling the deployment. Reviews emails to ensure accurate coding, appropriate audience targeting, and alignment with campaign goals as outlined in the CRF. This meticulous approach ensures effective and targeted email marketing campaigns.

Job Description

Location – Hyderabad #LI Hybrid

About the Role:

Responsible for the entire email campaign deployment process including subscriber segmentation, test sends, preparing the final subscriber list, and scheduling the deployment. Reviews emails to ensure accurate coding, appropriate audience targeting, and alignment with campaign goals as outlined in the CRF. This meticulous approach ensures effective and targeted email marketing campaigns..

Key Responsibilities:

  • Supports the Customer in deploying email campaigns and related landing pages.

  • Manages subscriber data imports, segmentation, and preparing Proof Data Extensions.

  • Build journeys and configure deployment schedules.

  • Validate segmentation and provide MAP audit samples for approval.

  • In deployment setup, ensure accurate DE configurations, confirm counts with validation reports from MDS team, and monitor both post-deployment and ongoing sends, troubleshooting with the CEP team as needed.

  • Ensures accurate ingestion of content and metadata matrices, whether manually or through Auto-matrix (Automated processes).

  • Collaborate with QA Specialists to review and validate the quality and success of email campaigns.

  • Co-ordinates with various teams across various time zones​.

Essential Requirements:

  • BTech / Masters in Technology or Masters in Business Administration.

  • Overall, 5+ years of hands-on experience in SFMC Campaign Operations with Email Specialist certification required. Additional certifications like Admin or Developer are a plus

  • Understanding of data platforms and their interface with SF platforms, including future evolutions in data landscapes.

  • Knowledge of omni-channel customer journeys, with proficiency in segmentation, Data Extensions configuration, QA, and a strong understanding AMP script, and modules like Automation Studio, Journey Builder, Contact Builder, SMS, and Web Studio with HTML, CSS, JavaScript.

  • Good knowledge of Customer Data Platforms (CDP) and Marketing Cloud Intelligence (MCI) along with Salesforce Marketing Cloud for better data management and advanced analytics.

  • Strong problem-solving, analytical skills, excellent communication and collaboration skills.

  • Ability to work under tight deadlines and manage multiple projects simultaneously.

  • Familiarity with GDPR and other data protection regulations.

  • Proficiency in marketing automation tools and analytics platforms.

  • Understanding the complexity of integrated working in a matrix and geographically dispersed environment.

  • Good understanding of the pharmaceutical commercial data landscape and commercial processes.

  • Familiarity with and adaptability to new-generation technologies and trends (Gen AI and Agentic AI) is an added advantage

Commitment to Diversity and Inclusion:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

Accessibility and accommodation:

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Skills Desired

Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing

  • Senior Campaign Manager

    1 week ago

    Hyderabad, Telangana, India Zeta Global Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Primary Job Responsibilities:The Senior Campaign Manager will be responsible for the quality and delivery of a campaign for a client including tactical recommendations, campaign management, campaign development, QA and reporting calling on specialist roles when necessary (e.g. Creative). The Senior Campaign manager will also be responsible for mentoring,...

  • Senior Digital Analyst

    1 week ago

    Hyderabad, Telangana, India Thomson Reuters Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    We are seeking a Senior Digital Analyst for the Marketing team in Thomson Reuters. This role is responsible for designing and delivering web analytics insights. This can include building reports/dashboards within Adobe Analytics utilizing calculated metrics and segments, investigating data quality, solving data anomalies, auditing the websites, producing...

  • Senior DLP Analyst

    1 week ago

    Hyderabad, Telangana, India Phygital Insights Full time ₹ 6,00,000 - ₹ 8,00,000 per year

    Full time|Work From OfficeThis Position is Currently OpenDepartment / Category:ANALYSTListed on Sep 04, 2025Work Location:HYDERABADBANGALOREJob Descritpion of Senior DLP Analyst6-8 Years of Relevant ExperienceKey ResponsibilitiesLead configuration, policy tuning, and operational support for Forcepoint and Everfox Endpoint DLP platforms.Act as the...

  • Salesforce Deployment Manager

    17 hours ago

    Hyderabad, Telangana, India Cushman & Wakefield Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job TitleSalesforce Deployment ManagerJob Description SummaryThe position is for an experienced and highly organized Deployment/Security/Admin Offshore Leader to oversee and manage offshore Salesforce administration operations. This role will be responsible for leading a team of Salesforce offshore administrators, coordinating with onshore stakeholders, and...

  • Salesforce Deployment Manager

    1 week ago

    Hyderabad, Telangana, India Cushman and Wakefield Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Salesforce Deployment Manager Job TitleSalesforce Deployment Manager Job Description SummaryThe position is for an experienced and highly organized Deployment/Security/Admin Offshore Leader to oversee and manage offshore Salesforce administration operations. This role will be responsible for leading a team of Salesforce offshore administrators,...

  • Senior Analyst

    2 weeks ago

    Hyderabad, Telangana, India Deloitte Full time ₹ 1,20,000 - ₹ 2,40,000 per year

    Senior Analyst- Immigration, Programs & StrategyWork you'll doThe Senior Analyst acts as point of contact for outreach and inquires pertaining to the immigration process and serves as a liaison between the immigration law firms, the business, and Talent channels. The Senior Analyst will provide support on immigration issues to internal and external...

  • Senior Analyst

    3 days ago

    Hyderabad, Telangana, India Deloitte Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    SummaryPosition SummaryResource Management – Senior AnalystAre you the high energy, detailed oriented, functional expert? Do you have the attributes to become the enabler for business to realize their revenue goal. At Deloitte, we are looking at hiring RM professional who can work closely with any of the businesses - Audit, Advisory, Consulting or Tax to...

  • Senior Digital Marketing Analyst

    3 days ago

    Hyderabad, Telangana, India Roche Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure...

  • Analyst / Senior Analyst -IVRT / IVPT

    1 day ago

    Hyderabad, Telangana, India Energon Labs Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title: Analyst / Senior Analyst IVRT / IVPTCompany: Energon LabsLocation: HyderabadEmployment Type: Full Time, PermanentRole OverviewWe are looking for skilled Analysts / Senior Analysts with expertise in IVRT (In Vitro Release Testing) and IVPT (In Vitro Permeation Testing). The role involves performing studies on topical and transdermal products,...

  • Campaign Excellence Manager

    1 week ago

    Hyderabad, Telangana, India Amgen Inc Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    *What you will do* In this vital role you will in the Global Commercial Capabilities - C360 Campaign Excellence team, directly supports the design of the desired customer experience. The Campaign Excellence Manager brings together cross-functional collaborators to develop engaging customer experiences by integrating selected messages, formats and...