Digital Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India Hunarstreet Technologies Full time ₹ 5,00,000 - ₹ 15,00,000 per year
Responsibilities
Social Media Management:
Develop and implement a social media strategy for the company across various platforms (Facebook, Instagram, LinkedIn, etc.) Create engaging and visually appealing content showcasing company's properties, communities, and brand story Manage daily posting, scheduling, and community engagement across all social media channels Analyze social media performance using analytics tools and report on key metrics (engagement, reach, lead generation) Stay up-to-date on the latest social media trends and platforms relevant to the real estate industry Lead Generation & SEO:
Implement SEO best practices to improve company website's organic search ranking Develop content strategies to attract qualified leads to the website Manage and optimize landing pages for lead capture Analyze website traffic and user behavior to identify areas for improvement Paid Advertising (PPC & SEM):
Develop and manage targeted PPC advertising campaigns (Google Ads, social media ads) to reach new audiences and generate leads Manage and optimize search engine marketing (SEM) campaigns to increase website traffic and brand visibility Analyze campaign performance and optimize spending for maximum return on investment (ROI)
Qualifications
Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) 2-3 years of experience in digital marketing with a strong focus on real estate Proven experience in social media marketing, content creation, and community management Experience with SEO best practices and analytics tools (Google Search Console, etc.) Working knowledge of PPC advertising platforms (Google Ads, social media ads) Excellent analytical and problem-solving skills Strong written and communication skills Ability to manage multiple projects simultaneously and prioritize tasks effectively A passion for the real estate industry and an understanding of current market trends

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