Digital Marketing Executive

13 hours ago

Thāne, Maharashtra, India People Human Resource Development Foundation Full time ₹ 7,20,000 - ₹ 14,40,000 per year

Position: Digital Marketing Executive - ONLY FEMALE CANDIDATE

Experience Required: 2+ Years in Digital Marketing

Industry: FMCG FOOD or Beverage Industry

Key Responsibilities:

  1. Digital Strategy& Execution:

o Plan and execute digital marketing campaigns across platforms, including

Facebook, Instagram, LinkedIn, Google Ads, and more.

o Develop innovative strategies to increase brand visibility and engagement.

o Manage budgets, bids, and targeting to maximize ROI.

  1. Content Management:

o Collaborate with creative teams to produce engaging content such as reels,

posts, blogs, and videos.

o Oversee the content calendar to ensure timely and relevant posts.

  1. SEO/SEM Management:

o Conduct keyword research and optimize website content for search engines.

o Manage pay-per-click (PPC) campaigns and track performance.

  1. Social Media Management:

o Monitor, engage, and analyse social media channels to increase audience

engagement.

o Create and manage ad campaigns on social platforms.

  1. Analytics & Reporting:

o Track and measure the performance of all digital campaigns using tools like

Google Analytics

o Analyze campaign data to track performance metrics such as CTR, CPC, CPA,

and ROI

o Prepare detailed reports on ROI and KPIs for management review.

  1. E-commerce Support:

o Coordinate with the e-commerce team to boost product visibility and sales

across online platforms.

  1. Collaborations:

o Identify and coordinate with influencers, bloggers, and other collaborators for

brand promotion.

  1. Market Trends:

o Stay updated on the latest digital marketing trends and tools to implement

innovative solutions.

Qualifications & Skills:

 Bachelor is degree in Mass Media, Marketing, Digital Marketing, or a related field.

 Proven experience in digital marketing.

 Expertise in tools like Google Ads, Facebook Ads Manager, Canva, and more.

 Strong analytical skills with the ability to interpret data and provide actionable

insights.

 Excellent communication and interpersonal skills.

Job Type: Permanent

Pay: ₹720,000.00 per year

Experience:

  • Digital Marketing for FOOD BEVERAGES INDUSTRY: 3 years (Required)

Work Location: In person

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