Lead Generation Executive

2 days ago

Delhi, Delhi, India Invoidea Technologies Full time ₹ 5,00,000 - ₹ 12,00,000 per year

We are a growing IT solutions company providing web, mobile, and software development services to global clients. To support our business development team, we are looking for a proactive Lead Generation Executive who can identify, qualify, and generate new business opportunities through various channels.

Job Summary:

The Lead Generation Executive will be responsible for generating qualified leads through research, email campaigns, LinkedIn outreach, and other digital methods. You'll play a key role in initiating contact with potential clients, nurturing prospects, and scheduling meetings for the sales or business development team.

Key Responsibilities:

  • Identify potential leads through online research, social media, job boards, and business directories.
  • Generate qualified leads via email campaigns, LinkedIn messaging, and cold outreach.
  • Maintain and update lead database using CRM tools.
  • Follow up on inbound inquiries and nurture leads through the sales funnel.
  • Collaborate with the sales and marketing teams to refine messaging and targeting.
  • Schedule meetings or demos between potential clients and the sales team.
  • Track lead generation metrics and prepare reports on conversion rates and outreach effectiveness.
  • Stay updated on industry trends and competitor activities.

Required Skills & Qualifications:

  • Bachelor's degree in Business, Marketing, IT, or related field.
  • 1–3 years of experience in lead generation, preferably in the IT or software industry.
  • Strong communication and interpersonal skills.
  • Experience with LinkedIn Sales Navigator, Apollo, Crunchbase, or similar tools.
  • Familiarity with email marketing platforms and CRM systems (HubSpot, Zoho, etc.).
  • Self-motivated and target-driven mindset.
  • Ability to work independently and manage time efficiently.

Preferred Qualifications:

  • Experience working with international clients (US, UK, UAE, etc.).
  • Understanding of web, app, and software development services.
  • Basic knowledge of sales pipelines and business development processes.

What We Offer:

  • Fixed salary with performance-based incentives
  • Opportunity to grow into a sales or business development role
  • Flexible and friendly work environment
  • Training and professional development support
  • Exposure to international projects and markets

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