
Performance Ad Copywriter
6 days ago
We're Hiring: Performance Ad Copywriter (Google Ads + Meta Ads)
Do you love writing copy that not only grabs attention but also drives clicks, leads, and sales?
We're looking for a Performance Ad Copywriter who can blend creativity with performance marketing. This role is about hooks, CTAs, and ad messaging that converts — across Google Search Ads, Meta Ads, videos, and visuals.
What You'll Do
- Plan & Write Copy → Headlines, descriptions, and CTAs for Google Search Ads, Meta Ads, cover pics, and video callouts.
- Collaborate on Creative → Provide hook lines and scripts for video ads, write impactful overlay text for creatives, and adapt messaging for different placements.
- Monitor & Refresh → Review ad performance reports (CTR, engagement, conversions) and refresh underperforming ad variations with stronger angles.
- Write for the Funnel → Craft awareness-driven hooks for top-of-funnel ads and persuasive CTAs for remarketing/retargeting campaigns.
- Coordinate with Designers & Video Team → Brief them quickly on creative swaps, ensuring copy and visuals stay aligned.
What We're Looking For
- 1–3 years of experience writing ad copy for digital campaigns (Google Ads, Meta Ads, or both).
- A portfolio showing strong ad headlines, CTAs, or creative concepts that performed well.
- Ability to adapt tone and messaging for different funnel stages (awareness vs. conversion).
- Understanding of performance metrics (CTR, CPL, ROAS) and how copy impacts them.
- Strong collaboration skills — you'll be working closely with designers, video editors, and media managers.
Why Join Us?
- Be at the heart of performance campaigns — your words will directly influence results.
- Work with a fast-moving media team managing both large-scale and niche accounts.
- Collaborate with a dedicated Paid Media Manager, Analyst, and Creative team.
- Opportunity to experiment with A/B tests, hooks, and CTAs to find what truly works.
Location: Kaloor, Kochi, Work From Office
Experience Level: Entry to Mid-Level
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