Digital Marketing Manager

4 days ago

Kattupakkam Chennai Tamil Nadu, India Rosun Natural Products Full time ₹ 2,40,000 - ₹ 6,00,000 per year

Role Overview

We're seeking a data-driven, creative Digital Marketing Manager to lead and execute our digital strategy across QSR, FMCG, and HORECA verticals. This role blends Tamil-rooted brand storytelling with global digital standards to drive awareness, engagement, and conversion.

Key Responsibilities

  • Develop and execute integrated digital campaigns (SEO, SEM, email, social media, influencer, and display)
  • Manage brand presence across platforms: Instagram, LinkedIn, YouTube, Meta Ads, and emerging channels
  • Collaborate with content, design, and product teams to ensure brand consistency and cultural resonance
  • Optimize campaigns based on performance metrics (CTR, ROAS, CAC, LTV)
  • Lead A/B testing, conversion funnel optimization, and retargeting strategies
  • Oversee digital asset management and cloud-based content workflows
  • Coordinate with international partners for geo-targeted campaigns and compliance

KPIs & Metrics

  • Monthly growth in organic and paid traffic
  • Engagement rate and follower growth across platforms
  • Lead generation and conversion rates
  • ROI on paid campaigns and influencer collaborations
  • Email open and click-through rates

Skills & Qualifications

  • 5+ years in digital marketing, preferably in FMCG/QSR/HORECA sectors
  • Proficiency in tools like Google Ads, Meta Business Suite, SEMrush, Mailchimp, Canva, and HubSpot
  • Strong grasp of Tamil cultural nuances and global branding standards
  • Experience with cloud-based campaign management and analytics dashboards
  • Excellent communication and cross-functional collaboration skills

Bonus Traits

  • Familiarity with Vastu-aligned content placement and spatial storytelling
  • Experience in trade show digital promotion and sampling campaigns
  • Ability to craft multilingual campaigns (Tamil + English)

Regards

HR Department

Rosun Natural Products Private Limited

Job Type: Full-time

Pay: ₹20, ₹50,000.00 per month

Ability to commute/relocate:

  • Kattupakkam, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:

  • Bachelor's (Required)

Experience:

  • FMCG/QSR: 5 years (Preferred)
  • SEO: 5 years (Preferred)
  • Digital marketing: 10 years (Required)

Language:

  • Tamil (Required)
  • English (Required)

Work Location: In person

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