Digital Marketing Specialist

5 days ago

Chennai, Tamil Nadu, India Populus Empowerment Network Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Key Responsibilities:

Define and implement digital marketing strategies aligned with political objectives to drive target audience outreach and engagement

● Strategize, plan, and execute full-scale digital campaigns across Meta, Google, Twitter (X), and programmatic platforms

● Develop detailed campaign roadmaps in sync with on-ground campaign activities for cohesive rollout

● Oversee multi-crore campaign budgets ensuring maximum reach, ROI, and compliance

● Lead execution from ad setup to advanced segmentation, retargeting, and bid strategies

● Guide and mentor junior team members in campaign execution and optimization

● Collaborate with internal and external stakeholders to ensure unified campaign messaging

● Monitor daily campaign performance and iterate creatives and strategy to maximize CTR, VTR, engagement, and CPA

● Present detailed performance dashboards and campaign insights to senior leadership and digital heads

● Ensure platform and regulatory compliance, including political disclaimers, page verifications, and ad archive submissions

● Continuously refine digital approaches based on regional sentiment, performance data, and voter behavior trends .

Skill Set :

● Expert-level proficiency in Google Ads, Meta Ads, and programmatic platforms (e.g., DV360)

● Experience in Power BI, Tableau, Looker Studio (Google Data Studio), Google Analytics, Meta Analytics, Google Tag Manager, and Super metrics

● Proven success in executing large-scale political digital campaigns

● Strong ability to mentor junior team members and collaborate with senior stakeholders

● Expertise in audience targeting, creative iteration, and bid strategy refinement

● Clear understanding of election content approval processes and platform policies

● Ability to adapt campaign messaging across formats: videos, statics, carousels, reels

● Mastery in data storytelling and preparing high-impact presentations for leadership

● Proficiency in MS Office (Excel, PowerPoint, Word)

● Strong contextual understanding of Tamil Nadu's history, geography, culture, and political dynamics

● Bilingual fluency in Tamil and English – spoken and written

● Certifications in Google Ads, Meta Blueprint, or HubSpot preferred.

  • Digital Marketing Manager

    4 weeks ago

    Chennai, Tamil Nadu, India 4M Digital marketing Full time

    Company DescriptionAt 4M Digital Marketing, we specialize in creating powerful, result-oriented digital strategies that drive business growth. As a full-service digital marketing agency, we help brands establish a strong online presence through expert solutions in SEO, PPC advertising, social media marketing, content marketing, and web design. Led by...

  • Digital Marketing Manager

    3 weeks ago

    Chennai, Tamil Nadu, India 4M Digital marketing Full time

    Company DescriptionAt 4M Digital Marketing, we specialize in creating powerful, result-oriented digital strategies that drive business growth. As a full-service digital marketing agency, we help brands establish a strong online presence through expert solutions in SEO, PPC advertising, social media marketing, content marketing, and web design. Led by...

  • Digital Marketing Manager

    3 weeks ago

    Chennai, Tamil Nadu, India 4M Digital marketing Full time

    Company Description At 4M Digital Marketing , we specialize in creating powerful, result-oriented digital strategies that drive business growth. As a full-service digital marketing agency, we help brands establish a strong online presence through expert solutions in SEO, PPC advertising, social media marketing, content marketing, and web design . Led by...

  • Digital Marketing Manager

    6 days ago

    Chennai, Tamil Nadu, India 4M Digital marketing Full time US$ 80,000 - US$ 1,20,000 per year

    Company DescriptionAt4M Digital Marketing, we specialize in creating powerful, result-oriented digital strategies that drive business growth. As a full-service digital marketing agency, we help brands establish a strong online presence through expert solutions inSEO, PPC advertising, social media marketing, content marketing, and web design. Led bySundaram...

  • Digital Marketing Manager

    6 days ago

    Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Company DescriptionWeboin Technologies Private Limited is a leading digital marketing and web development company that helps businesses establish a strong online presence. Our expert team provides comprehensive services in digital marketing, website design and development, and search engine optimization. At Weboin, we fulfill the growing desire of startups...

  • Digital Marketing Specialist

    4 days ago

    Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 40,00,000

    Job Title: Digital Marketing SpecialistThis is an exciting opportunity to join our marketing team as a Digital Marketing Specialist. We are seeking an experienced professional to drive our online marketing strategy and create engaging content for our audience.

  • Digital Marketing Specialist

    4 days ago

    Chennai, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 40,00,000 - ₹ 50,00,000

    Job TitleDigital Marketing Specialist - Social Media Expertise RequiredJob DescriptionWe are seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will have extensive experience in digital marketing, social media, and campaign management.The successful applicant will be responsible for planning, executing, and measuring...

  • Digital Marketing Specialist

    6 days ago

    Chennai, Tamil Nadu, India Shashan Innovare Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Digital Marketing Specialist needed in Chennai for Four Brothers brand. Drive ecommerce growth, run ads, boost website sales. Accepting freshers from digital marketing background.

  • Digital Marketing Specialist

    1 week ago

    Chennai, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

    Job DescriptionWe are seeking a skilled Digital Marketing Specialist to lead our digital marketing efforts. The ideal candidate will have extensive experience in planning and executing digital marketing campaigns, including email, social media, SEO/SEM, and display advertising.This role requires strong analytical skills, creativity, and the ability to think...

  • Digital Marketing Specialist

    6 days ago

    Chennai, Tamil Nadu, India Citron Tourism LLC Full time US$ 60,000 - US$ 1,20,000 per year

    Company DescriptionCitron Tourism LLC offers customized and tailored travel packages designed to provide a memorable and delightful experience. Our expertise in creating personalized itineraries ensures that every journey is unique and meets the specific preferences of our clients. We are dedicated to delivering exceptional customer service and creating...