Digital Marketing Specialist

7 days ago

Chennai, Tamil Nadu, India Populus Empowerment Network Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

Define and implement digital marketing strategies aligned with political objectives to drive target audience outreach and engagement

● Strategize, plan, and execute full-scale digital campaigns across Meta, Google, Twitter (X), and programmatic platforms

● Develop detailed campaign roadmaps in sync with on-ground campaign activities for cohesive rollout

● Oversee multi-crore campaign budgets ensuring maximum reach, ROI, and compliance

● Lead execution from ad setup to advanced segmentation, retargeting, and bid strategies

● Guide and mentor junior team members in campaign execution and optimization

● Collaborate with internal and external stakeholders to ensure unified campaign messaging

● Monitor daily campaign performance and iterate creatives and strategy to maximize CTR, VTR, engagement, and CPA

● Present detailed performance dashboards and campaign insights to senior leadership and digital heads

● Ensure platform and regulatory compliance, including political disclaimers, page verifications, and ad archive submissions

● Continuously refine digital approaches based on regional sentiment, performance data, and voter behavior trends .

Skill Set :

● Expert-level proficiency in Google Ads, Meta Ads, and programmatic platforms (e.g., DV360)

● Experience in Power BI, Tableau, Looker Studio (Google Data Studio), Google Analytics, Meta Analytics, Google Tag Manager, and Super metrics

● Proven success in executing large-scale political digital campaigns

● Strong ability to mentor junior team members and collaborate with senior stakeholders

● Expertise in audience targeting, creative iteration, and bid strategy refinement

● Clear understanding of election content approval processes and platform policies

● Ability to adapt campaign messaging across formats: videos, statics, carousels, reels

● Mastery in data storytelling and preparing high-impact presentations for leadership

● Proficiency in MS Office (Excel, PowerPoint, Word)

● Strong contextual understanding of Tamil Nadu's history, geography, culture, and political dynamics

● Bilingual fluency in Tamil and English – spoken and written

● Certifications in Google Ads, Meta Blueprint, or HubSpot preferred.

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