Influencer Marketing Executive

What do we do

ShopDeck helps e-commerce merchants set up and manage their D2C storefront "profitably"

Proposition for merchants

D2C selling made as easy as selling on e-com marketplaces.

Why build this?

1. India's D2C wave has been limited to venture-funded D2C brands today

2. The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces

3. Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization

4. Shopify / Status-quo software solve for work-flow management of storefront but don't do enough on "helping" merchants sell well

Our proposition

We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability. Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:

1. Marketing manager ("top of the funnel")

2. Category manager ("products/merchandising").

3. Product manager ("website/app metrics")

4. Ops manager ("shipping metrics")

Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant's profitability. Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software. As part of this, we are expanding into influencer marketing to enable UGC and video content creation, building a directory of influencers for seamless collaborations with sellers.

Team and scale

We're at ~$6M ARR and have recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
Founders:

1. Rishabh Verma.

2. Harmin Shah.
   
   

Role Charter

The Influencer Marketing Executive will lead UGC videos and influencer video creation at Shopdeck, focusing on building a directory of influencers for paid or barter collaborations with our sellers. This role involves discovering creators, overseeing video execution including scripting and quality control for over 500+ sellers, and contributing to the development of a product feature that enables sellers to discover, reach out, negotiate, brief, execute, and deliver videos. Acting as a key driver for, you will foster influencer relationships to enhance brand visibility and merchant profitability in the e-commerce space.

Responsibilities

• Lead the discovery and onboarding of creators and influencers, building a robust directory for collaborations aligned with brand values and target audiences.

• Manage execution of UGC and influencer videos, including scripting, quality assurance, and content creation for 500+ sellers to drive engagement and sales.

• Develop and implement influencer marketing strategies, negotiating paid or barter deals to promote merchant products effectively.

• Collaborate with sellers and internal teams to enable features for creator discovery, outreach, negotiation, briefing, and video delivery within the Shopdeck platform.

• Analyze campaign performance, track KPIs such as engagement rates and conversions, and provide insights for optimization.

• Maintain relationships with influencers, ensuring authentic content that resonates with audiences and complies with guidelines.

• Stay updated on industry trends, emerging influencers, and best practices in UGC and e-commerce influencer marketing.
  
  

Key Competencies & Skill-Sets

• Proven experience in influencer marketing or UGC creation at an agency or brand, with established connections to influencers.

• Excellent communication and negotiation abilities for building partnerships and managing collaborations.

• Creative mindset with expertise in content ideation, scripting, and video production.

• Ability to work cross-functionally in a fast-paced e-commerce environment.

• Result-oriented with a focus on driving merchant profitability through innovative marketing.

• Proficiency in social media platforms, trends, and digital tools for influencer outreach and analytics.
  
  

Location

Work from Office (6d/week), Bangalore.

Company's Website

 

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